With screens vs. without screens, what changes will there be in the TV industry during this year’s Double Eleven?

After several consecutive years of Double Eleven shopping carnival, many users have developed the habit of waiting until Double Eleven to buy the products they have long coveted at a low price. Even for large household appliances such as televisions, the popularity of online shopping is much higher than traditional offline shopping on this day.

But what is different from the past is that the rapid rise of screenless TVs may bring about a completely different situation in the TV market during this year's Double Eleven. People used to compare brands, performance, and prices when buying TVs, but now the choice will largely rise to whether the product has a screen or not, and the choice of product form.

Why are screenless TVs so popular?

From the product structure point of view, it is more like a projector than a TV. Due to its built-in user-friendly Android operating system and speakers, it can display content from the Internet, TV set-top boxes and even mobile phones and USB flash drives through projection, which is completely comparable to today's smart TVs.

The core competitiveness of screenless TV lies in its projection display. Within a certain space, screenless TV can be more free and project the image as large as possible onto the opposite wall or screen, breaking through the inherent screen size limitation of traditional TV that cannot be adjusted. When screen TVs are still calling 60- and 70-inch products large-size TVs, screenless TVs have already begun to measure the size of the projected image in meters.

When watching movies and sharing content, a larger screen size can give users a better sense of presence. At the same time, since there is no physical screen, screenless TVs are no longer proportional to the size of the body like traditional screen TVs. A 100-inch screen TV may not be able to be moved by several strong men. Screenless TVs that project hundreds of inches of screen can be made as light as a laptop. For ordinary home users with high housing prices and high land area, as well as users who rent houses in big cities who need to move at any time, screenless TVs inherently have considerable practical value.

The turning point of screenless TV overtaking is just around the corner

Looking back, the concept of screenless TVs has been around for several years, but considering overall sales and user recognition, the market share of screenless TVs is at best just the tip of the iceberg of screen TVs.

The reason is that screenless TVs are subject to relatively large brightness limitations due to the use of projection technology. In the past, screenless TV products were not bright enough, and the "daytime experience was not good enough" due to environmental limitations, which hindered the development of this product category. For users with higher experience requirements, the early screenless TVs not only had low brightness, but also had a certain gap in resolution with the rapidly popular 4K screen TVs.

However, all this has taken a turn for the better in 2016. At the beginning of this year, XGIMI Technology, which first proposed the concept of "screenless TV", officially launched its new product, the XGIMI Screenless TV H1. In addition to increasing the projection brightness to 900 ANSI Lumens, which is not afraid of daylight, the resolution has also been raised to full HD 1080p for the first time. Although this is still not as good as the 4K screen of high-end screen TVs, at a time when 4K sources are scarce, the XGIMI Screenless TV H1 can project a screen of up to 6 meters wide, and with its excellent picture quality and immersive display, it is far beyond the reach of traditional TV products.

After the display effect is improved, with the advent of XGIMI screenless TV H1, screenless TV also has enough strength to become an excellent smart TV. In terms of performance, H1's quad-core MStar6A928 processor supplemented by 3GB high-speed running memory is comparable to the current flagship smart TV level. Whether it is XGIMI screenless TV H1 or the earlier XGIMI screenless TV Z4X, they are the first to popularize the industry-leading Harman Kardon audio in screenless TVs, and are committed to creating a more complete audio-visual experience for users.

Double 11 promotion will ignite the screenless TV market explosion point

An important original intention of the birth of screenless TV is to allow a larger viewing screen and a smaller machine size to coexist in the product. In addition, with the price of less than 5,000 yuan, XGIMI H1 also allows higher quality enjoyment and a price that is more acceptable to most users to coexist.

It is reported that with the Double 11 Shopping Festival approaching, XGIMI Technology will also usher in the third anniversary of its fans’ carnival. Its two popular products, H1 and Z4X, will be launched at the best prices in history, making the threshold for users to enjoy screenless TVs further lower.

In the early stage of the market, the shortcomings of screenless TVs replacing TVs are being made up one by one, and more users have reasons to try screenless TVs. With the help of activities such as Double Eleven, the cost-effectiveness of screenless TVs has been continuously improved, and it is no longer limited to geek toys, providing the most cost-effective channel for traditional TV users to actively migrate to screenless TV scenarios. The market share originally owned by screen TVs has shifted to the field of screenless TVs, and this may have already happened quietly.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.