Luxury cars have quality problems again. Why is Lexus frequently recalling them?
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Recently, the General Administration of Quality Supervision, Inspection and Quarantine issued an announcement on December 16, stating that Toyota Motor Investment Co., Ltd. has filed a recall plan with the General Administration of Quality Supervision, Inspection and Quarantine, and will recall a total of 66,830 Lexus imported vehicles in mainland China starting from December 17, 2016. The recalled models are Lexus NX series cars produced from June 2014 to December 2016. The General Administration of Quality Supervision, Inspection and Quarantine pointed out that due to imperfect brake control procedures, some vehicles within the scope of this recall may move forward if the seat belts are unfastened when the vehicle is in the parking state with the brake held, posing a safety hazard. Toyota Motor Investment Co., Ltd. will upgrade the control program for vehicles within the recall scope free of charge to eliminate the hidden dangers, and the inventory vehicles will be sold after the hidden dangers are eliminated. In addition, the General Administration of Quality Supervision, Inspection and Quarantine strongly urges users to go to dealers to inspect their vehicles. In October this year, Toyota announced a recall of a total of 5.8 million vehicles in Japan, Europe and China due to potential safety hazards in airbags produced by Takata. Americans have always had a soft spot for Lexus. Last year, Lexus topped the list of reliability and performance for three consecutive years in Consumer Reports. With this halo of honor, Lexus' sales in the United States will definitely not be bad. According to statistics, Lexus sold a total of 30,198 vehicles in the United States in March 2016, surpassing BMW's 30,033 vehicles, and ranked first in the luxury car sales list for two consecutive months. However, what is strange is that even though Lexus has a high status in the United States, so high that even Mercedes-Benz, Audi and BMW cannot match it, in China, it is listed as the second largest camp in the luxury car market, on par with Volvo and others. So why would such an excellent car be recalled? Lexus uses low prices as a gimmick, but its products are even cheaper. Does this contradict what a Lexus executive said: "In the United States, cars priced below $30,000 cannot be called Lexus. We can build a $30,000 model, but the car made in this way is undoubtedly a shoddy product. This is not the Lexus we want." We have to think that Lexus does one thing in the United States and another in China. In addition, due to the low product pricing, dealerships have been running out of promotional methods, and the discounts are not as strong as before. Consumers are no longer attracted by fixed promotional methods. In addition, due to the increasing competitive pressure, the number of complaints about 4S stores breaching contracts has gradually increased. According to the data from the Auto Complaint Network, the number of complaints about Lexus 4S stores has increased significantly in the past year. What is dramatic is that on the one hand, Lexus insists on quality, but on the other hand, it is uncertain and formulates a low-price strategy. In the end, the price-cut Lexus products have product quality problems, and then a recall incident occurred. How should such a brand that does not mean what it says face the consumers who trust it? As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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