Domestic cars can also be so cool. Roewe i6 opens a new chapter of intelligent interconnection

At the 2016 Guangzhou Auto Show, SAIC Roewe released its current model Roewe i6. Roewe i6 is based on the SAIC Roewe Vision-R concept car, and basically retains the design concept of the concept car, adopting the overall proportion layout of the golden ratio, and the overall smoothness and elegance. Roewe i6 has basically refreshed consumers' perception of domestic cars and attracted a lot of attention as soon as it was released.

The design and decoration of both inside and outside are more fashionable

The curved front design and the lowered front of the Roewe i6 give it a sense of being ready to go and look fuller. The "ring-wing grille" of the front grille is integrated with the "Lingyun" headlights, making the front face look more majestic and open.

The high waistline runs through the body 360 degrees, with refined lines. The body lines are organically combined with the front and rear headlights, and the chrome decoration on the air intake grille and the lampshade highlights the overall streamline of the vehicle. This "characteristic line" not only enhances the layered beauty of the vehicle, but also follows the inherent logic of the design. The tail of the Roewe i6 ducktail design is inscribed with the "aerodynamic swallowtail". The lines and this special tail structure make the i6 highly recognizable while also enabling it to have an ultra-low drag coefficient of 0.25cd.

The overall appearance is very beautiful, and it has more similarities with the RX5. Looking back at the entire domestic car market, there are not many manufacturers that focus on exterior design like Roewe. More domestic cars adopt the routine of "plagiarism", using a style similar to that of foreign big brands to improve their "grade". Although the appearance of Roewe i6 does not completely adopt the shape of Vision-R, its performance is already quite good. The "Red Flame Red" body color also makes Roewe i6 more "spiritual".

In terms of interior configuration, the most eye-catching thing is the 10.4-inch independent display screen in the middle, which is the largest in its class. It is reported that the design team of Roewe i6 has studied the proportions of human hands, control and visual balance, and finally designed the best proportion matching method, with the golden ratio layout, to achieve the perfect combination of beauty and comfort; combined with the configuration of jewelry-style knobs, ripple knobs, 7-inch virtual LCD display, etc., this model has a sense of quality beyond its class.

The soft-cover ratio of the interior of the Roewe i6 reaches 80%, and almost all places that can be touched are made of soft materials, creating a warm and luxurious theater atmosphere. The soft small lychee-grain leather is stitched with exquisite French double stitching technology, creating a sensory enjoyment that only luxury cars can have.

From the configuration table of cars of the same price, we can see that compared with many joint venture cars of the same price, the configuration of Roewe i6 has far surpassed that of joint venture cars. This is also the development direction of many domestic cars. At present, the configuration of many domestic cars in the same price range is far better than that of joint venture cars. This also proves that domestic cars are striving to improve and strive to occupy a place in the future market. This is very easy to remind people of domestic mobile phones, especially the performance of Huawei's Mate 9 in the mobile phone circle in 2016.

Since domestic cars have surpassed joint venture cars in configuration, why are they still tepid? First, there is the problem of consumer psychology. Joint venture cars are hung with the logos of big-name manufacturers. The comparison mentality prompts consumers not to understand the performance of a car, but simply to buy cars with the logos of big-name manufacturers. For such people, configuration is not important, the logo is more important; secondly, there is the problem of quality of domestic cars. The quality of domestic cars has always been criticized, the workmanship is very poor, various parts and vehicle design problems, and various abnormal noises. Although these are the characteristics of domestic cars a few years ago, the concept of "domestic cars are not good" has been deeply rooted in the minds of Chinese people, and it is certainly impossible to change the concept of most people in a short time; there is also the problem of core technology. Although domestic cars have made great progress, many core technologies are still in the hands of foreigners. For example, the engine is not connected with the gearbox. Although domestic cars have made progress, they are still "modified" on imported engines, and the most core technology is still not mastered.

SGE engine technology is leading and more environmentally friendly

The quality of a car is influenced by many factors, including the design of the engine, transmission, and chassis suspension. The SAIC "Blue Core" SGE 16T and SGE 20T engines equipped in the Roewe i6 both use internationally leading technologies such as in-cylinder central direct injection turbocharging and efficient valve trains, which improve power performance and fuel economy by 20% and reduce carbon emissions by 20%.

The official announcement states that the 16T model has a comprehensive fuel consumption of only 4.8L per 100km. This value seems very ideal, but it is only official propaganda and does not represent the actual fuel consumption. People who drive frequently may know that fuel consumption has different performances under different conditions, and data simulating daily use is only referenceable. If the Roewe i6 can perform so well in actual experience, then it can definitely be called a good car.

For consumers, what they really care about is not which engine or transmission the car uses, or the chassis and suspension that are tuned. All the focus is on whether the car is good or not. As long as it can give users a good experience, even domestically produced cars will attract a large number of consumers. The domestic auto industry is facing the problem of whether it can do well. The lack of core technology of domestically produced cars is a well-known problem, and it is also a problem that many domestic car manufacturers should work hard to solve. Blindly promoting how good you are without key technologies will only cause a greater psychological gap for users and lose more customers.

The development trend of intelligent and connected future cars

The biggest selling point of Roewe i6 is undoubtedly its Yun OS system. I believe everyone is familiar with Yun OS on mobile phones, and it is also the same on cars. Through an intelligent system, the functions on the car are relatively more convenient to operate, but of course this does not mean a smart car.

With the development of network technology, the era of a smartphone in everyone's hands has long arrived. In the era of Android or Apple, cars are still in the Nokia era, with a dazzling array of buttons for various functions. Some people say that buying a car and paying for it at a 4S store is very smooth, but learning how to use the buttons takes a long time, causing many inconveniences. In fact, the so-called Internet car, to put it simply, is to build a mobile phone into the car so that the car can also be connected to the Internet. Of course, car networking is not just as simple as "being able to access the Internet."

For consumers, the biggest convenience of Internet cars is that maps can be updated at any time, so there is no need to worry about taking the wrong road due to untimely map updates; you can download your favorite apps at any time, listen to music, and watch movies without having to carry a bunch of USB flash drives and the like, and shopping in the car will also become a reality; the operation is more convenient, and many people are now very familiar with touch screens, and there is no need to "dig deep" into cumbersome button functions.

For manufacturers, the Internet of Vehicles has extraordinary significance. First of all, it increases selling points. For today's young people, the Internet has become an indispensable thing, and Internet cars are definitely more popular among young people. As the main consumer force of the current 80s and 90s, the Internet of Vehicles can undoubtedly increase the selling points of cars; through Internet cars, manufacturers can also more clearly understand the user's demand for functions, and by analyzing which functions are often used and which are rarely used, they can better control the cost of car manufacturing and increase profits.

Compared with the traditional automobile industry, Internet cars are definitely a direction for future automobile development. The emergence of Internet cars will definitely have a great impact on traditional cars. This is not just a matter of connecting cars to the Internet, but also an inevitable result of development. Internet cars can make better use of road resources and thus alleviate traffic pressure. Better ways of interaction between people and cars can also add some fun to the process of driving.

The current Chinese auto market is like the mobile phone market a few years ago. Although the core technology of domestic cars has not yet achieved world leadership, the gap with foreign technology is rapidly narrowing, which has also given many people hope for the rise of domestic cars. The Roewe i6 has made some joint venture cars "panic", whether it is the ultra-high configuration or the beautiful appearance. In all aspects, it is more like the "Huawei Mate 9" in the automotive industry.

A few years ago, most of the platforms and models of domestic cars were reverse engineering, "new model = old platform + change the shell". Today, domestic cars have gradually developed their own style in body design and interior decoration, and the three major components have been making breakthroughs. In the future, China will promote its own cars to the world, and domestic cars are expected to surpass in all aspects.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.