Olympic champion Quan Hongchan couldn't refuse it! Why is the "turtle vs. turtle" so popular?

Recently, Quan Hongchan, who just returned from winning the championship in Paris, posted a video. In the video, the ground was filled with colorful resin turtle toys. It can be said that the "Queen of Turtle" is none other than Quan Hongchan!

Screenshot of Quan Hongchan's social media platform

In addition to Quan Hongchan, many netizens also posted their own "turtle army" and wrote, "Our little turtles can be said to have taken advantage of Quan Hongchan's success."

What exactly is this colorful little turtle toy that has captured the hearts of many netizens and has won the hearts of many netizens? Why has it conquered Quan Hongchan and many netizens?

0 1What is “Turtle vs. Turtle”?

Turtle vs.

It is a blind box game that has become popular on online live streaming platforms recently.

Source: @BeautifulZhejiang social media platform

Consumers need to first buy several packs of blind bags or boxes (one turtle per pack) and make a wish for a color. Sellers in the online live broadcast room will list several "packages", such as 4 packs for XX yuan, 9 packs for XX yuan, etc.

After the consumer places an order in the live broadcast room, the host opens the blind bag containing resin turtles of different colors on the spot.

The core of the game lies in "matching". If the color of the turtle taken out is the same as the color the buyer wished for, or if two turtles of the same color are taken out, the host will open an extra bag and continue to combine them with the previously opened blind bags that have not been matched until there is no match.

In the end, all opened blind boxes and blind bags belong to the buyer.

0 2Why conquer everyone?

"Turtle Match" is a form of blind box. In the final analysis, what we want to explore is "Why do blind boxes conquer everyone?"

What is a blind box?

Blind boxes are paper boxes with different dolls and figures without any information on the outer packaging. The buyer can only know the contents after opening it. They usually contain peripherals of animation and film and television works, or dolls designed by designers. They are trendy toys with adults as the main consumer group.

Blind boxes are not a new thing. Do you still remember the popular Little Raccoon instant noodles that came with the "Water Margin Hero Cards" and "Romance of the Three Kingdoms"? This is also a form of sales of "blind boxes".

0 3 The psychological secrets behind blind boxes

The excitement of uncertainty

Before buying a blind box, we only know that there is something inside, but we never know what it is. Fixed and regular rewards are very gentle, but variable rewards can bring excitement to consumers. This uncertainty itself has a kind of attraction.

This brings up the "Skinner Box Principle", where a mouse is locked in a box with a lever inside. As long as the mouse touches the lever, food will fall. Once the dropping of food becomes random, the mouse will unconsciously continue to pull the lever, becoming more and more excited. When the reward becomes uncertain, individuals are often attracted to this change, leading to more attempts and investment. This also explains why everyone who buys blind boxes is determined to quit blind boxes, but buys more and more.

Timely feedback mechanism

Once we buy a blind box and open it, we can immediately know what we got. This timely feedback gives us a sense of "game", and each purchase is like a new attempt, and each opening may bring different results.

This kind of instant feedback and rewards gives consumers a great sense of satisfaction and accomplishment in the process of purchasing blind boxes.

Gambler's Psychology

The gambler's mentality is the mentality of "wanting to win back after losing, and wanting to continue winning after winning."

In the process of buying blind boxes, if consumers do not get the style they like, they may want to try again, hoping to get what they want next time. Once they get the style they like, they may want to continue buying to meet their needs for other series of styles.

Psychological needs for social interaction and collection

In the process of buying and sharing blind boxes, consumers can exchange experiences and share joy with others, forming a unique way of socializing. At the same time, the products in blind boxes often have limited or unique designs, which makes consumers have a strong desire to collect them .

0 4 Stay away from impulsive consumption and be rational

Calm your mind and think rationally

For consumers, calming down and thinking rationally are the prerequisites for enjoying the happiness when buying blind boxes. Enjoy happiness, but not at the expense of yourself; consume rationally, but do not fall into the trap of blind consumption.

The greatest joy in our life is to do everything just right.