Recently, Infiniti announced the latest personnel appointment. Netcom learned from Infiniti officials that: INFINITI announced the appointment of Tim Heile as the general manager of the marketing and public relations department of the Chinese joint venture Dongfeng Infiniti. The appointment took effect on March 1, 2017. Tim Heile will meet the public as the general manager of the marketing and public relations department at the launch conference of the new Q60 on April 7. In November 2016, Wen Fei, the former senior director of marketing communications at Volvo, joined INFINITI as the director of marketing strategy and communications of INFINITI, and will report to Tim Heile in the future. Tim Heile previously served as Marketing Director for BMW Japan and has worked for the BMW Group for a long time, holding various positions in communication, brand building and overall management during his 16 years of service, and has worked in the Asian market for more than 10 years. Tim Heile's experience in marketing began at BMW, and he has accumulated many years of experience in different sales and marketing functions in the Asia-Pacific market, and has also served as General Manager of Marketing for BMW Thailand. Roland Krueger, President of Infiniti, said, "Tim is a strong addition to the Dongfeng Infiniti management team. His rich experience with the high-end Infiniti in China and Asia will help us accelerate our business expansion in the Chinese market." After joining Dongfeng Infiniti, Tim Heile will be responsible for controlling the brand's discovery at the marketing and public relations level, and work with Dongfeng Infiniti General Manager Lu Yi and Deputy General Manager Lei Xin to contribute to the company's development in China. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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