If we choose two of the most representative domestic auto brands, they must be Chery and Geely. Chery is a very tragic domestic auto brand. As one of the earliest domestic brands to rise in China, its peak state was scary even to the public. However, Chery has always been unconventional and obsessed with sales volume and growth rate. It has launched a large number of models with unclear positioning and cannibalism, and finally failed after a short-term sales increase. Chery is really unlucky. Ten years ago, various brands and models were launched at the same time, but now it has to return to one brand and redevelop, competing with those new domestic brands. Today we will compare the representative models of these two brands, Geely Boyue and Tiggo 7, to see which of the two former brothers has established a more majestic new image. In terms of appearance design, the two cars have a powerful style. In contrast, Tiggo 7 is more youthful and fashionable, while Boyue is more stable and square. The triangular headlight design of Tiggo 7 and the ripple grille front face of Boyue are both highly recognizable. Both cars use lines to outline the beauty from the side. Overall, the Tiggo 7 is clearer and more fashionable, while the Boyue is more stable. The tail of the Tiggo 7 is divided into a groove by lines, and the three-dimensional sense is more obvious than that of the Boyue. The overall size of the two cars is basically the same, with a wheelbase of 2670mm. The interior design of the two models is completely different. The Tiggo 7 uses a large area of contrasting colors, which is more lively. The 9-inch touch screen is more elegant than the 8-inch one of the Boyue. The functions of the two models are similar. The interior design of the Boyue uses a lot of oriental elements, leather with silver decorative panels, and the texture is more advanced than that of the Tiggo 7, giving people a stable and high-end visual experience. The flat-bottomed steering wheel is also more fashionable. Another thing I want to complain about is that the Tiggo 7 does not have an electronic handbrake at this price. The seats of Tiggo 7 and Boyue are both excellent in wrapping and support, and both support electric adjustment. The material of Boyue is nopa leather, which is obviously more advanced than Tiggo. The rear seats of both are equally comfortable and have ample space, but neither supports angle adjustment. Both are equipped with sunroofs, which can be opened, which are large and face-saving, and very pleasing. In terms of power, Tiggo 7 is equipped with a self-developed 1.5T turbocharged engine, while Boyue is also equipped with a self-developed 1.8T turbocharged engine. Both models are equipped with a 6-speed manual transmission. In this way, Tiggo 7 is inferior to Boyue, but Boyue's weight of 1610KG is 200KG more than Tiggo 7. Therefore, the power difference is not very large, and Boyue's fuel consumption is also higher than Tiggo 7. At present, both models have been on the market for a while. The problem with Tiggo 7 is that the price is a bit high, which is not enough to compete with competitors externally, and it is not very competitive internally. Even compared with its own Tiggo 5, it has the same power and is smaller in size, but the price is 20,000 yuan more expensive, which is a bit like the mobile phone manufacturer Meizu, where the mid-range beats the flagship. It seems that Chery is still making the same mistakes as it did ten years ago. However, Chery's steel materials are among the best in China. The problem with Boyue is its fuel consumption and consumers' discussions about the weight of the car. As old independent car companies, both car companies are currently vigorously launching new models to grab the market. I hope they can learn from each other and make their own brands bigger and stronger. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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