Electric Technology Car News: How can the Auchan A800 dare to compete head-on with the Baojun 730, the legendary car in the MPV field?

In recent years, the sales growth of the domestic MPV market has been accelerating, which shows that the car usage concept of domestic consumers is gradually changing. As an MPV model, Changan Oushang has always performed well in sales since its launch. However, as the performance of Baojun 730 has become more and more eye-catching in the market, Oushang has been trapped in the problem of low positioning and has never been able to compete with it head-on, so this Oushang A800 model came into being. Of course, it is not a good choice to compete head-on with Baojun 730, so Oushang A800 chose to compete in a different position.

In terms of appearance, Oushang A800 is positioned higher than Oushang, and its future competitor is directly targeting Baojun 730. The car provides five body colors for consumers to choose from. The two-color horizontal spoke grille is connected to the headlights, with a strong sense of integrity. The bottom inverted trapezoidal grille is more radical and looks young. The body size is 4810/1795/1750mm in length, width and height, and the wheelbase is 2760mm. The car is also equipped with keyless entry and one-button start functions.

The official name of this two-tone wheel is Wolverine style, which is matched with Giti 205/55 r16 tires and is priced at less than 300 yuan. The style of the front headlight group is exactly the same as Changan Lingxuan. The tail shape does not have too many highlights, which is basically the same as Lingxuan. The willow leaf taillight style is good and looks very smart.

In terms of interior, the center console of Oushang A800 is very youthful and has a good sense of hierarchy. At first glance, you will feel that both the layout and the style are very coordinated. The entire center console is covered with hard materials, which is a bit worse than Lingxuan or even Baojun 730 in terms of materials.

The door handles and the middle of the door panels are wrapped in leather material, which feels very soft. The three-spoke multi-function steering wheel is of a suitable size and is decorated with red stitching, but it feels a bit hard and uncomfortable to hold. The LCD instrument panel is standard for the entire series, and some commonly used vehicle information is basically fully displayed.

The 10.1-inch TFT display has a decent display effect and is relatively smooth to operate. It has built-in Baidu CarLife, InCall 3.1 smart car interconnection system and other configurations. The four-door electric windows support one-button window lowering for the main driver, but not window raising, which makes people feel a little uncomfortable. The reversing image has a decent clarity, with parking assist lines and a virtual signal display on the right. The blind spot monitoring image function is very practical, which is a lot more convenient when parking and moving the car.

The Changan Oushang A800 tested this time is equipped with a 1.5T turbocharged engine with a maximum output of 156 horsepower and a peak torque of 225 Nm, matched with a 6-speed manual transmission independently developed by Changan. In addition, models with 1.5T+6AT and 1.6L+5MT power combinations will be launched later.

Unlike Changan Lingxuan, the main target of Oushang A800 will be the 1.5T model. The main features of Oushang A800 are basically locked in comfort, technology and driving. The excellent NVH control is impressive, and the integration of many intelligent technology configurations is also in line with the current usage trend of domestic consumers. The smooth power tuning and easy-to-use driving experience also add a lot of points to Oushang A800.

However, in terms of ride comfort, Oushang A800 is still slightly inferior to its direct competitor Baojun 730. So we can basically see that Oushang A800 wants to maximize its strengths and make up for its weaknesses as much as possible to enter the entry-level MPV market, so the market groups they target will eventually be slightly different.

Finally, Oushang A800 is expected to be launched in July this year. Currently, the official has only announced the pre-sale prices of two models. Judging from the current pre-sale prices, the pre-sale price of the 1.5T top-equipped model has reached 120,000 yuan. It is speculated that the price of the 1.5T manual transmission model we tested this time is expected to be around 100,000 yuan. For this market segment, its price seems to be a little high. If it is used as the main model, while meeting the basic technology configuration, the cost is reduced as much as possible, and the vehicle price is customized to the range of 90,000-100,000 yuan, perhaps Oushang A800 will become the next hot model.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.