NetQin Ling Car Brain integrates AI and blockchain to comprehensively upgrade the travel experience

Today, the mobile Internet has entered its thirties. Under the influence of smart interconnection, the era of smartphones has entered the era of smart cars. In addition, with the rapid development of the Chinese automobile market, cars have derived an in-vehicle smart interconnection ecosystem with the power of the fourth central control screen after mobile phones, computers, and TVs. In such an environment, many mobile smart interconnection companies have become suppliers of traditional automakers in the field of Internet of Vehicles. On January 10, Pinzhi travel service operator NetQin announced that its subsidiary Lingdong Holdings Co., Ltd. ("Lingdong") released a roadmap for upgrading the Lingdong car machine to the on-board computer, which will integrate AI and blockchain applications and technologies.

The AI ​​Era of the Automotive Ecosystem

On the large screen in the center console of the car, almost all the functions of a smartphone are realized, such as making calls, navigating, reading news, playing games and even wireless payment. Of course, the impact of AI on the automotive ecosystem is not limited to these. AI also makes the internal wiring of the car more complicated and provides more functions. In terms of driving assistance systems, more and more cars are now equipped with high-tech driving assistance configurations such as ACC adaptive cruise control, lane departure warning, and automatic braking, which greatly improves the active safety of the vehicle.

These are all experiences of automating manual tasks, and their more advanced form is autonomous driving. Of course, the rapid development of the automobile market has also brought some complex effects, such as road congestion, parking shortages, etc. Although these problems are difficult to eliminate in a short period of time, the AI ​​system can guide car owners to avoid congested roads and find parking spaces in a targeted manner, thus bringing a better car experience to the majority of car owners.

Application of blockchain technology in the automotive industry

The use of AI systems has essentially improved the car life of car owners, but in order to comprehensively improve everyone's daily travel, big data support from blockchain technology is needed. Blockchain plays a vital role in meeting various needs of market transactions, including obtaining the highest quality account classification and management in the life cycle, manufacturing, sales and flow of automobiles.

With the technical support of blockchain, when using shared cars, consumers can predict the amount of oil or electricity, and after charging or refueling, they can complete the transaction through online payment, which greatly improves the user experience. At the same time, through the monitoring of driving records by big data, the operation process of all drivers of the shared travel car can be fully restored throughout its life cycle.

In this way, car-sharing company managers can monitor the status of vehicles anytime and anywhere, and repair problematic vehicles in a timely manner. Subsequent users can also fully understand the vehicle before using it to avoid renting an accident vehicle. This technology can even be used in second-hand car transactions, allowing second-hand car buyers to clearly understand what the car has experienced before.

NetQin Lingdongche Brain integrates AI and blockchain

With the diversity of mobility and regulatory requirements, more and more automakers are looking for partners to realize their ideas through an in-vehicle computer and pass them on to their consumers. NetQin Lingdong Car Brain will advance this goal by integrating AI and blockchain applications and technical architecture.

The first generation of NetQin Ling Car Brain will add virtual ECU (vECU) components to vehicle components such as the dashboard, center console and gateway, providing a platform for current and future automakers to develop fully software-controlled vehicles. ADAS, remote control and management will be added to the NetQin Ling Car Brain platform. In the future, NetQin Ling Car Brain will provide technical support for on-board computers and software platforms for vehicle connectivity, autonomous driving, mobile Internet and electric vehicle development.

NetQin Lingdongche Brain's integration of AI and blockchain will realize new travel scenarios from both macro and micro perspectives. From a macro perspective, it promotes the development of shared cars, allowing many users who have not yet purchased a car to travel without relying on taxis and to drive themselves with confidence. From a micro perspective, AI makes the fourth central control screen on the car magical. In addition to enriching the car-using scenarios of the majority of car owners, it also provides more active safety guarantees. I hope these technologies can be realized as soon as possible and applied to mass-produced models.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.