The standard for franchise service in the automotive aftermarket is released. The chain ratio of the automotive aftermarket in China is much lower than that in the United States and Japan.

Recently, at the "2018 China Franchise Conference" held by the China Chain Store Association, the auto aftermarket chain development forum, the association released the first domestic auto aftermarket franchise chain group standard "Auto Aftermarket Industry Franchise Service Specifications". The standard includes franchise normative requirements, franchise system construction, franchise authorization, store layout and business district planning, store operation management and consumer satisfaction management.

Su Shuang, director of the franchise department of the China Chain Store & Franchise Association, said that the chain ratio of the auto aftermarket in the United States and Japan exceeds 80%, while the current chain ratio of the auto aftermarket in China does not exceed 6%. In 2017, China's automobile ownership exceeded 200 million, and it has been the world's largest automobile production and sales for eight consecutive years. The rapid increase in the number of automobiles in the Chinese market means that the auto aftermarket will be the next trillion-level market. Statistics show that there are currently as many as 400,000 auto service stores registered with the Industrial and Commercial Administration in China, and the concentration of chain brands is low. Moreover, from the results of the consumer satisfaction survey, the auto service industry has a low score, and consumers are most concerned about the price and quality of auto parts and repairs and maintenance.

Referring to the development of the international market and other consumer behaviors, branded chain operation is an important way to improve store operations and service levels and increase consumer satisfaction. It can be predicted that in the next two to three years, chain operation in the domestic automotive aftermarket will become the most important business model, which will also promote the standardized and healthy development of the industry and promote industry integration. With the increase in the average age of domestic vehicles, the consumption of car owners has also become more mature. In the next few years, branded, chained, professional fast repair and fast maintenance and other automotive service chain brands will have development opportunities.

Based on this standard, the China Chain Store & Franchise Association selected the first batch of 35 stores that met the standards from seven chain companies, including Chijia (Shanghai) Automotive Supplies Trading Co., Ltd., Bosch Automotive Technical Services (Beijing) Co., Ltd., Hangzhou Xiaomuzhi Auto Repair Technology Co., Ltd., Shanghai Chexiangjia Automotive Technology Service Co., Ltd., Guangzhou Huasheng Enterprise Management Service Co., Ltd., Hangzhou Zhongce Car Space Automotive Service Co., Ltd., and Sichuan Jingdian Automotive Service Chain Co., Ltd., and organized professional service agencies such as franchise chains, financial insurance, and digital construction to empower the qualified stores.

The China Chain Store & Franchise Association said it hopes to use the efforts of all parties to help the automotive service industry stores to further improve their service capabilities and play a demonstration and leading role in the industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.