All YOGA products have been updated. What can Lenovo do to challenge Microsoft Surface?

Nowadays, domestic mobile phones like to "beat the iPhone in seconds", and for domestic computer manufacturers, Microsoft, which recently released a number of new Surface products, has become the target of challenge.

On November 9, Lenovo updated its new YOGA product, positioning it as a multi-form portable computer. YOGA's target is naturally Surface. So what does Lenovo use to challenge Microsoft?

Projection upgrade

The most "killer feature" of the previous generation of YOGA products is the projection function on the YOGA Tab. On the latest YOGA Tab 3 Pro, this function has also undergone a comprehensive evolution.

Placing the projection component on the side of the screen will more or less affect the actual usage experience. The result of the improvement is that the YOGA Tab 3 Pro is equipped with a 180° rotatable micro projector, which is called the astronomical mirror projection design.

In terms of configuration, YOGA Tab 3 Pro is equipped with the new generation Intel Atom X5-Z8500 processor and a more compact 10.1-inch 2560×1600 ultra-high-definition display, which improves performance while better meeting the needs of outdoor portability.

A brand new and upgraded transformable notebook

Although with the change of Windows system design style, convertible notebooks are now everywhere, the ancestor of this type of product still has to be mentioned as Lenovo YOGA.

This time, YOGA 4 Pro once again pushes the comprehensive competitiveness of YOGA products to a new height, with a design that is thinner than Apple's MacBook Air, 813 parts, a hand-assembled bracelet-style hinge, a sixth-generation Intel Core i processor, and a "true 9-hour" battery life, all of which make YOGA, a long-standing "idol", more powerful.

It is also worth mentioning that Lenovo will provide YOGA 4 Pro users with the distinguished YOGA VIP "personal consultant" service. According to the information introduced at the press conference, the one-to-one customization of this service for users will even be refined to the dialect tone that users are accustomed to hearing.

A better-value 2-in-1 than the Surface

Why is Microsoft's Surface so popular? Its biggest breakthrough is to turn a computer into a tablet and then use a split design to turn it into a tablet, and this idea is also reflected in the Lenovo MIIX4 computer.

For a product that still uses a "two-in-one" design of a tablet computer plus an external keyboard, MIIX4 has too many similarities with Surface, but when it comes to price, Lenovo undoubtedly has more advantages.

The consistent impression given by Microsoft Surface is that it is "expensive". Taking the latest Surface Pro 4 as an example, the total price of the lowest-end product with Intel Core M3 processor plus keyboard accessories has reached 7,676 yuan. In comparison, the Lenovo MIIX4 with similar configuration is only 5,499 yuan. The "Lenovo" Surface has a friendly atmosphere.

YOGA gave Lenovo the courage to challenge the copycat

We are no longer surprised to see Apple's large and small iPhones appear on the PPT of domestic mobile phone launch conferences, but it is the first time that the Surface Book notebook just released by Microsoft, which is advertised to "kill everything in seconds", appears on the PPT of a domestic computer launch conference, and Lenovo YOGA appears on the PPT of a domestic computer launch conference.

Yang Yuanqing, who appeared as Lenovo's chief product manager, hinted that Microsoft Surface Book was the "copycat brother" of his own product as soon as he appeared on the stage. At the center of the PPT behind him was the picture of the real Surface Book.

To be fair, on the one hand, without Microsoft Windows' continuous innovation, new forms of computer products would find it difficult to find a sufficiently reliable system foundation. On the other hand, Microsoft is not a pure hardware manufacturer after all. Without the efforts of other PC brands, it would be difficult for today's PC field to achieve such an innovative and flourishing situation.

Therefore, whether it is YOGA or Surface, they are moving towards the ultimate direction of the future of computers, especially portable computers. In this comparison, it seems that it is time for Apple's Mac products to step up their efforts.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.