What is Geely’s plan behind its intensive deployment of new energy vehicles?

As cars are becoming more common in every household, the Chinese auto market faces many challenges. Among them, energy and environmental issues cannot be ignored. The development of clean energy technology is the only way to achieve sustainable economic and social development.

Recently, at the launch conference of Emgrand GSe, Lin Jie, vice president of Geely Auto Group and general manager of sales company, said frankly that Geely Auto aspires to become "the leader and popularizer of China's new energy and energy-saving technologies."

It is understood that the Emgrand GSe is positioned as a pure electric urban crossover SUV, with a total of four configuration models, and shares the same platform with Geely's previously well-received Emgrand GS gasoline car. "The launch of the Emgrand GSe will truly open up the household pure electric vehicle market." In his opinion, as the sales pillar of Geely, the Emgrand family has accumulated a large number of users, so the Emgrand GSe will naturally become its "vanguard" in the pure electric vehicle market; on the other hand, pure electric crossover SUVs are still a blue ocean market, and launching the Emgrand GSe at this time will have a first-mover advantage.

According to reports, the Emgrand GSe body design is inspired by the family's leopard-like body design, adhering to the design concept of "sports mimicry aesthetics", which can effectively reduce wind resistance. In addition, the Emgrand GSe adopts a closed fretwork front grille to create a highly recognizable front face shape.

It is worth mentioning that in the three-electric system that people pay the most attention to, the Emgrand GSe is equipped with lightweight high-energy intelligent control batteries, HEDS efficient electric drive and intelligent efficient precision electronic control. It is understood that the comprehensive working range of the Emgrand GSe exceeds 353 kilometers. The new car is equipped with a permanent magnet synchronous motor with a maximum power of 120 kW and a maximum torque of 250N·m, providing two driving modes: "energy saving" and "sports". The Emgrand GSe can achieve efficient charging from 30% to 80% in just 30 minutes, and also has charging and discharging functions as well as charging reservation functions.

In the "Card Endurance Challenge" held on the day of the launch, ten invited users not only completed the 180-kilometer endurance challenge within 6 hours, but also experienced practical functions such as wireless mobile phone charging, 360-degree panoramic camera, and dual-screen interaction between the central control screen and the instrument screen. Mr. Liu, who won the championship, told reporters that there are not many options in the pure electric SUV market, so "a pure electric SUV with a stylish appearance, exquisite interior and comfortable driving will definitely win the favor of the market."

Song Jun, deputy general manager of Geely Holding Group Automobile Sales Co., Ltd. and executive deputy general manager of Geely Brand Sales Co., Ltd., said, "Emgrand GSe will lead Geely SUV into the new energy era. The Emgrand family will fully realize new energy within the year and build the first IP of China's new energy vehicles."

In his opinion, 2018 is the first year that Geely Auto will fully enter the era of new energy vehicles. As competition in the new energy vehicle market becomes increasingly fierce, auto companies that were somewhat hesitant in the past two years have begun to compete for layout. Although Geely started late in the field of new energy vehicles, this "independent brand flagship" that has achieved impressive results in the field of traditional fuel vehicles is obviously looking forward to more.

On May 28 this year, Geely Auto released a new new energy strategy, launched the ZhiQing new energy power system, and formally proposed four major technical paths that comprehensively cover pure electric technology, hybrid technology, alternative fuels and hydrogen fuel cells.

Before the launch of the Emgrand GSe, Geely had launched the Emgrand EV450 and Borui GE in two months. It is reported that Geely will also launch a pure electric model in the second half of the year and plans to launch 8 new energy vehicles this year.

"Geely plans to launch more than 30 new energy vehicles and energy-saving models within three years." According to Lin Jie, after fully entering the era of new energy vehicles, Geely will launch a new energy model for every traditional model it launches. This year, Geely's sales target for pure electric models is 50,000 units.

For Geely, which has already ascended to the top spot in sales of domestic brands, after getting rid of the dilemma of "only one pure electric model on sale", it still needs to be cautious in planning four new energy vehicle technology paths and launching pure electric vehicles.

Just when the outside world was lamenting that "Geely has finally accelerated the pace of launching new energy products", Lin Jie told reporters frankly that Geely's launch of pure electric vehicles "will not be too extensive".

In his opinion, all costs of new energy vehicles are closely related to scale. "Without scale, everything is empty talk." It is revealed that Geely will focus on creating "popular models that can be the first in the market segment." Lin Jie said that as the second pure electric model of Geely's new energy strategy, the mission of Emgrand GSe is to "let consumers enjoy the experience of new energy vehicles at the price of traditional fuel vehicles."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.