Changsi Advertising won the "Golden Coordinate" 2014 Best Mobile Advertising Platform Award

On September 12, 2014, the 2014 Mobile Marketing Forum hosted by Advertiser Magazine and Pinweihui came to a close at Beijing News Building. Transcend Advertising, the fastest growing mobile advertising platform in the past year, won the Golden Coordinate 2014 Best Mobile Advertising Platform Award.

The 2014 Mobile Marketing Forum is a grand event in the mobile Internet marketing industry that was prepared by the heavyweight media in the advertising and marketing industry, Advertiser Magazine and Pinweihui, for half a year. It has received great attention from people from all walks of life in the mobile marketing industry. In addition to the gathering of industry leaders on site, the expert panel of the jury comprehensively evaluated various indicators and based on the principle of objectivity and fairness, selected and awarded multiple awards such as the Mobile Marketing Golden Coordinate Case Award, the Top Ten Application Award, and the Best Mobile Advertising Platform Award.

It is understood that the most valuable award of this Mobile Marketing Forum - the 2014 Best Mobile Advertising Platform Award, is a comprehensive evaluation based on five aspects: popularity, fill rate, click-through rate, user reputation, and advertising cost-effectiveness of the advertising platform. As a new mobile advertising platform, Changsi Advertising is currently the fastest growing advertising platform in the industry. Since its launch in March, it has covered an average of 15 million users and 250 million daily impressions per day, and has served more than 900 advertisers. Winning this honor is the industry's recognition of the comprehensive strength of Changsi Advertising Platform.

Data shows that as of January 2014, the total number of mobile Internet users in my country reached 838 million, with a penetration rate of 67.8% among mobile phone users; the number of mobile Internet users reached 500 million. The development of mobile Internet has entered the era of universal access, especially with the advent of the multi-screen era, where users can participate in marketing around the clock, anytime, anywhere. The explosion of the mobile market will inevitably bring about explosive growth in the mobile advertising market, but for advertisers and developers, this industry is still in its early stages of development. More precision, higher ROI, and more revenue have become the general demands of the industry.

Li Jian, head of Changsi Advertising Platform, said, "Different from the traditional advertising platforms' methods of inflating traffic and rushing to the top of the charts, Changsi Advertising is a rising star in the industry. By learning from the experience and lessons of other advertising platforms, Changsi Advertising pays more attention to technology and service innovation, especially the refined operation of advertising platforms, including the stability of advertising platform technology, multi-dimensional analysis of user behavior, refined analysis and optimization of media placement, and mining of high-quality advertising traffic."

Currently, Changsi Advertising has served more than 900 well-known advertisers in the industry, such as well-known games such as "Fishing Master 3", "Boom Beach", "Gods and Demons", "Wuxia Q Legend", etc. In addition to traditional advertising display forms such as banners, interstitials, point walls, and boutique recommendations, Changsi Advertising is also committed to developing more different and more flexible advertising forms to meet the different needs of users, developers and advertisers, and promote the healthy development of the industry.