The Cyberspace Administration of China has achieved initial results in implementing the registration and filing of live broadcasts, and one-third of the platforms have taken the lead in getting back on track
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The scale of my country's online live broadcast market has doubled from about 9 billion in 2015 to about 15 billion. Since the beginning of this year, the industry competition has become more intense, and the policy supervision has become more stringent, and the entire market has been constantly reshuffled. On the afternoon of July 5, Beijing Municipal Cyberspace Administration, Beijing Internet Association Xinyuemeng, Beijing Local Taxation Bureau, Beijing Cultural Law Enforcement Corps and other units held an online culture review meeting and fully launched the filing of Internet live broadcast service companies. And this industry standardization work, which was first carried out in Beijing, is only the starting point for the next nationwide governance of live broadcast chaos. From July 15, in order to strengthen the standardized management of online live broadcast platforms and increase the intensity of handling live broadcast chaos and illegal and irregular behaviors, the State Cyberspace Administration will carry out the registration and filing of Internet live broadcast service companies nationwide with the local Internet Information Office. In just two years, with more than 30 online live broadcast platforms such as Beijing Time, Sina, NetEase, Youku, and iQiyi taking the lead in filing, the crazy growth of the live broadcast industry may have completely ended. Then, in the standardized market situation, how to transform and regain the favor of capital has become the current reality that all platforms are considering first. From 300 to 100, the industry tends to be standardized by curbing the crazy rise and accelerating the reshuffle . Since 2016, the state has successively promulgated a series of laws and regulations to strengthen the supervision of the live broadcast industry. It is reported that the main body of this filing is the Internet live broadcast service enterprises engaged in Internet news information reprinting services and communication platform services, including the commercial website news client and other Internet live broadcast service enterprises that have opened live broadcast columns and channels. Since the beginning of this year, 73 illegal live broadcast platforms have been closed. The Internet Information Office has banned a total of 38,179 illegal anchor accounts, put 1,879 seriously illegal anchors on the permanent ban blacklist, closed 91,443 live broadcast rooms, cleaned up 120,221 user accounts, and deleted more than 50 million harmful bullet comments. Through the registration and filing work this time, the Internet Information Office will further strengthen the supervision of online live broadcast services in coordination with relevant industry management departments. Until the end of last year, there were at least 300 online live broadcast platforms alive. According to the "2017 China Live Broadcast Industry Ecological Report", the number of remaining live broadcast platforms may be less than 100. At present, at least more than 30 platforms that carry out live broadcasting business have implemented filing, which means that at least one-third of the platforms have begun to implement filing. The implementation of the policy has undoubtedly accelerated the reshuffle of the industry, and the previous situation of crazy growth of players and chaotic management in the live broadcasting industry will also come to an end. The threshold for obtaining live broadcasting qualifications has been raised, and capital may turn to vertical fields for layout . Compared with other categories of live broadcasting content services, the management of news and information live broadcasting is more stringent. There are several prerequisites for applying for Internet news information service licenses; first, the legal person or the main person in charge must be established in accordance with the law within the territory of China and be a Chinese citizen; secondly, there must be full-time news editors, content reviewers and technical support personnel who are suitable for the service; the relevant new regulations also mention that those who apply for Internet news information collection and publishing service licenses should be news units (including units controlled by them) or units under the supervision of news and propaganda departments. In addition, the regulations require that qualified Internet news information service providers implement a special management share system and establish "No organization shall establish a Sino-foreign joint venture, Sino-foreign cooperative operation or foreign-funded Internet news information service unit, and non-public capital shall not be involved in the Internet news information collection and editing business." and other clauses. At present, many live broadcast platforms including Beijing Time, NetEase, and Yizhibo provide news and information services. According to the "Internet News Information Service Management Regulations" that came into effect on June 1 this year and the "Internet Live Broadcast Service Management Regulations" issued on November 4 last year, it is not easy to obtain the qualifications for information live broadcast. It can be seen that the regulatory measures taken by the Cyberspace Administration of China on the live broadcast market have also forced capital to accelerate its shift to more vertical fields such as e-sports and sports betting live broadcasts. The threshold for consulting news qualifications may usher in explosive growth in such emerging live broadcast fields. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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