300 JD Experience Stores point the way for the industry How will the fourth retail revolution reshape the market landscape

With the continuous improvement of technology, the retail industry is now in a state of oversupply of resources. The initiative in China's consumer market is also shifting from merchants to buyers.

In this context, the traditional retail model is no longer effective and has been replaced by a new retail revolution.

Recently, JD.com, an advocate of the fourth retail revolution, officially unveiled JD Home and JD stores, which have been in preparation for nearly a year.

At the same time, JD.com also announced that it will open more than 300 3C-focused retail experience stores across the country before the end of the year, attempting to achieve the goal of integrating online and offline and reconstructing the retail landscape through a technology-driven approach.

Technological breakthroughs bring new changes, JD.com Wanjia attempts to build an empowerment closed loop

Today, China's retail industry is enjoying a new round of changes brought about by technological breakthroughs.

Especially under the influence of global economic integration and the Belt and Road Initiative, openness and win-win have become the main theme of China's business transformation.

This open and win-win model is also evident in the retail industry, especially as the penetration rate of mobile Internet continues to decline and the profit margins that online users can bring are getting smaller and smaller.

According to relevant data, China's online retail sales reached 3.4651 trillion yuan in 2016, with a growth rate of 26.1%, which is in sharp contrast to 49.7% in 2014 and 33.3% in 2015.

In recent years, the growth rate of e-commerce has been declining. Even the e-commerce industry, which has achieved vertical segmentation, has finally begun to show a trace of "fatigue".

To this end, brands need a solution that includes marketing and data analysis. Consumers also need a new way to further enhance their purchasing experience.

In order to better solve this kind of situation, JD.com specially launched the JD.com Wanjia system. And successfully realized the two-way empowerment of downstream and upstream through technology. While helping partners to achieve the transformation and upgrading of retail business, it also provides consumers with better products and services.

By using technologies such as big data and artificial intelligence, JD.com is trying to create a complete empowerment closed loop from the source. And through this closed loop, it can achieve the optimal solution for each link, thereby promoting the transformation and upgrading of the entire industry.

Openness and integration are key to the second half of the retail industry

With the advent of the mobile Internet era, the previous method of simply using traffic to bring benefits to e-commerce has become a thing of the past. How to better improve user stickiness to the platform may be the key to the second half of the retail industry.

In JD.com's view, the core of this retail revolution will be openness and integration.

On the one hand, because the production activities in the retail industry were previously managed through categories and markets, it targeted the mass market and provided bulk goods. Not only was it impossible to provide “one thousand faces for one thousand people”, even user loyalty was difficult to guarantee.

Through user analysis based on big data, enterprises will be able to gain insight into the personalized needs of each consumer. Not only can they flexibly realize personalized needs by connecting to external resources, but they can also make sales and recommendations more efficient through intelligent algorithms.

JD.com's restructuring of the retail industry is not simply to expand and integrate the e-commerce platform from online to offline, but to transform the platform from being consumer-oriented to a "transition" between brands and users.

Especially under the influence of technological progress, JD.com is trying to return power to consumers and let consumers become the makers of goods, services and consumption patterns again.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.