Evergrande invested 14.5 billion in Guanghui, in addition to opening up sales channels for FF, it also has greater ambitions

On the evening of September 23, China Evergrande announced that it had signed a strategic agreement with Guanghui Group on the 21st to cooperate in the fields of automobile sales, energy, real estate and logistics. Evergrande will invest 14.49 billion yuan in Guanghui Group and become the second largest shareholder of Guanghui with a 40.964% stake.

Both Evergrande and Guanghui Group have become No. 1 in their respective fields. In 2016, Guanghui's operating income exceeded 135.4 billion yuan, making it the first automobile dealer group with a revenue of 100 billion yuan. In 2017, it won the championship again, with revenue almost double that of the second place.

Evergrande Group is already the largest in the country in terms of both scale and profit in the real estate sector, with profits exceeding 50 billion yuan in half a year and a market value that once exceeded 380 billion yuan. After the news of Evergrande’s investment in Guanghui was released, several listed companies under Guanghui Group all hit their daily limit after opening.

Guanghui Auto has rapidly become the industry leader through mergers and acquisitions in recent years, and acquired five Mercedes-Benz 4S stores from Pangda Group in the first half of the year. Large-scale mergers and acquisitions can create scale advantages.

At present, the real estate industry has passed its heyday. It is no longer possible to make a lot of money simply by relying on real estate. Evergrande is also working hard to transform. Starting from the acquisition of FF, Evergrande has found the entrance of automobiles, because the future automobiles are the hardware with the highest technological content. However, it is obviously not enough to just build cars. It also needs to establish a complete closed loop between automobiles and real estate.

Evergrande's investment in Guanghui is also to find sales channels for FF. Although the price of a FF91 is more than 2 million, it is not a big volume. However, Evergrande has made it clear in its ten-year plan for FF that it will launch multiple series and models such as FF91 and FF81 for the global market in the future, covering high-end, mid-range and entry-level products, with a production capacity of 5 million vehicles in ten years.

Therefore, Evergrande’s investment in Guanghui is a long-term layout based on the future, and will also open up a nationwide sales network for FF.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.