Transforming old houses in Beijing into "homes of the future", Weijing has taken a different path from LeTV and Xiaomi

When machines can pass the "Turing test" and possess cognitive and thinking abilities close to those of humans still seems to be out of reach. The "brain-computer interface" unique to science fiction movies is still in a vague conceptual state. However, people have great aspirations for science and technology that is growing exponentially, and their curiosity about the future life of mankind is beyond words.

On the evening of August 7, Whale TV spokesperson William Chan made his first cross-border live broadcast, dedicated to the first futuristic immersive drama in China, Intelligent Future, created by the top new generation screenwriters. The drama was jointly launched by Whale TV, a new smart technology company, and JD.com, a leader in e-commerce platforms. It focuses on expressing thoughts on "intelligence, technology, the future, and people", and explores the subversion of human life and philosophical thinking after the rapid development of technology.

Not only that, Whale will also jointly release with JD.com the real version of the "Future Home" on its second birthday, which took a year to build in seven countries. With Whale TV as the brain center, it connects projectors, speakers, refrigerators and other cool technology products intelligently to create the final form of a sci-fi smart home. From here, you can get a glimpse of the future life of mankind. The "Future Home" "opened" by William Chan is open to the public on airbnb and WeChat stores, and has been fully booked by fans as soon as it was released.

The collision of the past and the future: Whale reshapes Beijing's old house

In 2016, Whaley Technology teamed up with VICE China to record novel experiences from farms delivered directly from the rooftops of New York supermarkets to the transformation of slums in Silicon Valley, India, and from creative centers in Northern Europe to giant cities in Asia, including a meeting with the director of the British "Black Mirror" and the shocking performance of an Icelandic band. These experiences were eventually integrated into the first domestic documentary "Home of the Future" that reflects on the chemical reaction between future technology and life. It caused a strong response and received a Douban score of 8.9.

Recently, Whale has put this idea into practice and worked with JD.com to create a physical version of the "Future Home", presenting the concept of "smart technology home" to the public for the first time. The location of the "Future Home" is also quite interesting. This house, which showcases the most trendy technology in today's technology circle, is located in Baita Temple, one of the oldest communities in Beijing. In addition to the sharp contrast, it also highlights the fundamental subversion that technology and intelligence can bring to lifestyles.

This small courtyard, which was transformed from decay to magic by Weijing and JD.com, covers a total area of ​​100 square meters, of which the indoor space is 55 square meters. The originally tight interior was innovatively rearranged and combined in a modular way by the designer. Several modules that are both walls and furniture, fixed and movable, allow the entire room to present a variety of possibilities such as large openings, one bedroom and one living room, one bedroom and two living rooms, etc., to meet the needs of residents for living, office, gatherings, etc., and one room for multiple uses, allowing technology to lead the home furnishing industry to break the limit of house area utilization.

The movement of these modules and the switching of house modes can be achieved by giving commands directly to the Whale TV, which serves as the smart center of the "future home". Not only that, in the smart home system created by Whale and JD.com, Whale TV can also control air conditioners, air purifiers, curtains, lights, etc., allowing you to control every move of your home appliances through the most intuitive voice interaction.

In the "home of the future", artificial intelligence upgrades the refrigerator from a "cold storage" to a "think tank". JD's smart refrigerator is equipped with image recognition technology and door-box mutual shooting technology. It has two built-in cameras to accurately identify the ingredients in the refrigerator. It recommends corresponding recipes and shopping menus to users based on the existing ingredients, and orders can be placed directly on the refrigerator. It can be called a family kitchen butler in the smart home era.

If you don't want to cook for yourself, the JD smart speaker Dingdong A1 in the "Future Home" can not only control home appliances, but also realize functions such as voice ordering takeout, taxi hailing, express delivery, etc., allowing smart home appliances to understand users. The "Future Home" provides users with an unprecedented immersive smart home product experience and purchasing scenario.

It is also worth mentioning that on August 7, the "Smart Life Museum of Future Home" created by Whaley Technology and JD.com was simultaneously launched on the homepage of JD.com's smart channel. Unlike previous e-commerce pages classified by product categories and brands, the "Smart Life Museum of Future Home" interface is based on life scenarios and showcases the star products of the "Future Home" - Whaley TV, Whaley projector, JD.com smart speakers, JD.com smart refrigerators and other smart living room products. For the first time, it brings an immersive shopping experience to online shoppers, allowing users to easily bring the smart home experience of the Whaley x JD.com "Future Home" home.

It should be said that smart home is still at the conceptual stage for the public, but Whale's "Future Home" has enabled its own smart TVs to be used in the smart home appliance industry, allowing this concept to settle down and approach consumers, and has also elevated Whale TV to a higher dimension, from a home entertainment center to the heart of a home smart system, providing an executable solution for future technology to enter modern life. Science and technology should not be cold, but should be transformed into a warm user experience, and Whale has made an indelible contribution to this.

From creating a popular documentary by itself, to settling the concept into a futuristic courtyard, to cooperating with e-commerce and combining with o2o to build a smart home ecosystem and log on to short-term rental platforms such as Airbnb and Weidian, Weijing has embarked on another path of self-created IP to drive brand marketing.

The little trickster in the tech circle, Weijing, plays with IP entertainment

In fact, it is not surprising that the magical idea of ​​"Home of the Future" which integrates smart hardware, smart home, modular home, product display scenarios and other functions came from Weijing. Weijing has always used "making good products for young people" as its slogan, and is well versed in changing the way of entertainment through popular IPs. It is good at borderless marketing and uses trendy black technology in a variety of ways to lead innovative new ways of home entertainment.

Previously, Weijing has collaborated with many brands that are popular among young people, such as Budweiser, KFC, Xiangpiaopiao, Ecovacs, Qinyuan and Midea. When you buy a Weijing TV, you can get a Budweiser for free, so that users can watch TV shows and drink beer at the same time. You can also lie on the sofa and summon KFC with one click of the remote control, letting your laziness run wild and enjoying a trendy new lifestyle surrounded by food and technology. Weijing's cross-border gameplay has won countless fans.

At the two-year anniversary, and in order to welcome the successful launch of the "Home of the Future" plan, Weijing once again used its unique thinking to bring everyone a technological carnival. The focus of Weijing's activities relies on technology, but it is often implemented by using black technology to bring real experience improvements to users, thereby shaping Weijing's brand identity in the hearts of users.

For entertainment IP, Weijing also has its own set of gameplay. In the phenomenal IP "The Voice of China", Weijing used VR black technology to "unlock" the instructor's perspective, allowing users to experience the live heat of the scene; in the Chinese Super League, Weijing also used VR to broadcast the game with full immersion, giving users the experience of being on the field; in Weijing's fun party, the screen projection function of Weijing's new product in Beijing in July gave "King of Glory" players the opportunity to gallop on the big screen; on August 2, it teamed up with Yuansu Tea to launch the "Daydream Bath" event in Shanghai; on August 3, when the popular IP "Three Lives Three Worlds" premiered, it teamed up with Grava to give away tickets and invited fans to Beijing and Shanghai to watch the movie for free, making its own home entertainment products flourish all the way... These are all successful operation cases of popular IPs by Weijing in the past based on its accurate grasp of young people's preferences.

The source of Weijing's uninhibited marketing style is the vibrant and energetic youthful atmosphere within the company, as well as the recognition of this atmosphere by the company's top management. There are Tsinghua academic masters who like to play games, and female PhDs in interactive design who switched from art teachers. The rich experience of Weijing's staff has made Weijing a fermentation factory for new ideas, and also made Weijing an entertainment expert in the technology circle, and a technology expert in the entertainment circle.

Unlike its competitors who are accustomed to "riding on the trend" and "clinging to the thighs", Weijing has demonstrated strong IP creation capabilities and continues to promote young and fresh lifestyles to users. While gaining user recognition, it also gives Weijing the ability to leverage resources, attracting many partners with consistent brand values ​​to work with Weijing to explore more cross-border gameplay.

"Two eyes" to see the world Weijing leads the future of the industry

Some people extend the "two-eye rule" of Go (a piece is alive only if it has two real eyes) to business, believing that it is almost impossible to achieve absolute perfection in one aspect, and even if it is achieved, it is often extremely unstable. Therefore, the leader of an industry often has another killer weapon outside of its own business. The "two eyes" maintain the stability of the company's position. This theory is also called the "two-eye theory."

Just like Apple's "two eyes" are software and hardware, Tesla's "two eyes" are electric and high-end, Google's "two eyes" are search and technological innovation, Tencent's "two eyes" are social and games, and JD's "two eyes" are e-commerce platforms and logistics systems. As for the new technology company Whaley, its killer "two eyes" are technology and entertainment.

In terms of technology, Whale has not only created excellent hardware such as TVs that are as thick as iPhones, high-brightness projectors that are not afraid of harsh lighting environments, and portable projectors that can be carried around, but has also built a smart home platform with Whale TV as the entrance, leaving the future of the Whale brand full of imagination. The company also has a deep understanding of the essence of entertainment and understands what young consumers think. It can directly adapt the concept of Whale products to the needs of young people and create the most trendy and coolest technology products.

While other smart TV products are stuck in the quagmire of homogeneous competition and price wars, Whale's "other eye" has become a breakthrough point for the brand. Today, when the post-90s generation, who are famous for Internet companies, are in charge of the living room, the brand memory that Whale has imprinted in their minds through emotional resonance will become the key to breaking the ice of smart TV dilemma.

Looking back over the past two years, Whale's sense of future technology has always led the industry. Its innate media genes have brought about a cocktail model in the content ecology, and its development in artificial intelligence has been favored by "tech newbies" like William Chan. These factors have made Whale the company that can best enable users to truly experience the charm of technology in today's technology field and that can integrate technology into improved user experience with the highest conversion rate. In the next two, four, and six years, Whale will be able to bring us new technologies and ways of playing, which is exciting.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.