From the Spring Festival Gala stage to the Shanghai Auto Show, Hongqi HS5 shines in the 2019 new car market

On April 16, 2019, the 18th Shanghai International Automobile Industry Exhibition with the theme of "Creating a Better Life Together" was grandly opened. As a representative of Chinese brands, FAW Hongqi brand of China brought 14 exhibition vehicles including Hongqi HS5 and Hongqi HS7 and 2 technical display equipment to the auto show, showing the brand value and product strength in all dimensions with a more innovative and enterprising attitude. On the opening day of the auto show, Hongqi brand announced that the first luxury B-class SUV of Hongqi brand, Hongqi HS5, will officially start nationwide pre-sale on May 1 with a price range of 200,000-270,000 yuan.

At this auto show, the Hongqi brand established the "New Noble Sentiments Club". The club members are all international, young, responsible, and patriotic people from the Hongqi circle. They represent the new generation of Chinese forces in the fields of culture, music, design, etc., and share the same values ​​as the new Hongqi. They innovate in inheritance, accumulate in innovation, and have ideals in their hearts and feelings in their chests.

The common ideals and feelings made Hongqi and the above circles work together to jointly launch the "Flag Trace China" IP project at the auto show. The project is dedicated to the majority of Hongqi users and fans to bravely explore the iconic symbols of "the most beautiful China" on the land of China, calling on everyone to use the wheels of Hongqi to gallop across the beautiful mountains and rivers of the motherland, to pay attention to the respectable and lovely people on the land of China with sincere love, to gaze at the cool and beautiful moments with a unique perspective, and to use the "miracles" discovered to let go of themselves and infect the world.

(Hongqi brand launches the "Flag Trace China" IP project)

Hongqi HS5, the first luxury B-class SUV of Hongqi brand, is eye-catching in design

In addition to the continuous strengthening of brand building, the product matrix of the Hongqi brand is also rapidly improving and enriching. At the auto show, the Hongqi brand brought a blockbuster product - Hongqi HS5. Hongqi HS5 is the first SUV released under the new Hongqi strategy that adheres to the concept of new noble and exquisiteness. As the masterpiece of Hongqi people around the world, the car has many charms and highlights. It will lead the Chinese B-class luxury SUV market with the unique and groundbreaking Hongqi mH5 (m means many, H means charm and highlights, and the 5th power refers to the five major characteristics: supreme dignity, supreme exquisiteness, supreme comfort, supreme intelligence and supreme safety), and strive to create a "wonderful and dreamy third space" for people with new noble elite sentiments.

(Hongqi HS5 shines at the 2019 Shanghai Auto Show)

Hongqi HS5 can bring the driver and passengers a full-scene, multi-dimensional Hongqi noble ceremonial experience, fully demonstrating the spirit of Hongqi's national car and showing the driver and passengers a new level of career leadership.

(The exquisite interior of Hongqi HS5)

The new Hongqi styling elements are first reflected in the Hongqi SUV products. From the appearance, the grille of "high mountain waterfall, mainstay", the flag of "spirited mountains and rivers, red light shining", the headlights of "dreams stirring, wings flying", the side of "head held high, simple and elegant", the wheel logo of "colorful, sea-stabilizing needle", and the tail of "coordinated, full, full of tension" and other classic elements are all available. From the interior, the human-machine friendly and harmonious atmosphere, the driver-centered embracing central control screen, and the exquisitely carved door panel decorations are all beautiful.

(Hongqi HS5 shows the new Hongqi styling elements)

Hongqi HS5 has a large and exquisite space, which fully demonstrates the love and care of the driver and passengers for their family. In addition, the dual 12.3-inch LCD screen central control, 253-color ambient lights, Hongqi's exclusive customized Bose 12-sound system, top-grade NAPPA leather that feels like baby skin, and Hongqi's original in-car air freshening technology allow the driver and passengers to enjoy the five senses of pleasure.

Experience the ultimate Hongqi HS5 and enjoy the ultimate intelligence and safety

Hongqi HS5 is equipped with the industry-leading Hongqi Intelligent Driving HD2.5, Hongqi Intelligent Cockpit HC2.0 system, intelligent voice interaction system, in-vehicle Ethernet, OTA high-speed and safe iteration, smart home, intelligent wireless charging, etc., allowing the driver and passengers to realize their wishes for driving, enjoyment, passion, and meditation.

(Hongqi HS5 has the ultimate in intelligence and safety)

Hongqi's national automobile manufacturing concept of safety first, strong and sturdy body and chassis, and the new Hongqi-designed automatic safety, passive safety and network information security system HS2.0 carefully create a free, safe and comfortable mobile harbor for drivers and passengers.

Hongqi HS5 will officially start nationwide pre-sale on May 1, with a pre-sale price of 200,000-270,000 yuan.

In addition to the Hongqi HS5, the Hongqi brand's first luxury C-class SUV - the Hongqi HS7 and the Hongqi brand's first pure electric SUV and new Hongqi luxury A+ class pure electric Cross SUV - the Hongqi E-HS3 also made their grand appearance at the Shanghai Auto Show.

Hongqi brand renewal has achieved remarkable results

(Hongqi demonstrates and interprets the new Hongqi spirit and sentiment of "ideal, perseverance, reform and humility")

This Shanghai Auto Show is the second grand appearance of the Hongqi brand at an international 4A auto show after its first independent participation in the Beijing International Auto Show in 2018. At the auto show, in addition to the Hongqi HS5, Hongqi HS7 and Hongqi E-HS3, the Hongqi H5 sports model, Hongqi H7, Hongqi H5FCEV and the two-color customized Hongqi L5 and Hongqi HS7 models made the audience dazzled. The Hongqi brand took this opportunity to show the world the results of the implementation of the new brand strategy. For some time, Hongqi has accelerated brand building and deepened product layout. With a rapid pace, it has rewritten and created countless Hongqi moments, showing and interpreting the new Hongqi spirit and feelings of "ideal, persistence, change, and humility". In 2019, the Hongqi brand will continue to move forward and advance, and usher in new glory in many fields such as brand building and product layout.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.