Hisense Yu Zhitao: OTT large-screen marketing should achieve win-win results for all parties

On September 22, at the "2017 China OTT Large Screen Marketing Leadership Summit" hosted by the website, Yu Zhitao, general manager of Juhaokan Technology Co., Ltd. and deputy general manager of Hisense Electric Co., Ltd. attended and expressed his views.

He made a sober analysis of the OTT large-screen marketing field. "Any new industry will have a lot of negative feedback or bad voices in the early stage. Hisense has taken three effective measures for advertisers and advertising sales channels in this regard. The first is whitelist technology. For example, we ensure that every Hisense terminal has been verified with advertisers and manufacturers. There will be no refresh or computer simulation of TV. The second is to constantly change the technology recognized by advertisers or more accurately reflect the accuracy of our advertising delivery capabilities, so that every penny of advertisers is valuable. The third measure is to share our entire media report with a third party in real time, so that the information between the three parties is transparent and there is no room for manipulation, so as to achieve a win-win situation for all parties."

Yu Zhitao revealed that Hisense has already had strong accumulation in OTT and has achieved outstanding results. The OTT industry still has plenty of opportunities in the future.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.