How do novice bidders analyze keyword reports?

As a bidder, one of the must-do things every day at work is to look at the keyword report. So how do you analyze the data after downloading the keyword report? I believe that many novices are a little overwhelmed, so Dongguan Internet Promotion Editor Feng Chao will teach you how to analyze the problems that occurred in yesterday’s promotion through data reports, and avoid the same problems that occurred yesterday today.

Let's first look at the downloaded keyword data table:

Show. Key analysis: Keywords with high impression and low clicks.

Click. Key analysis : Do high-click words cost more money? Is there any high dialogue? How is the visit? If none of these are found, then you need to consider whether it is a malicious link, whether the page can be opened normally, whether there is a problem with the matching method , whether the landing page is highly relevant, etc. What’s wrong with low-click words?

Consumption. Key analysis: Which words have high consumption, and is it reasonable? What proportion of the total consumption is accounted for by the word before the consumption word ? See how many conversations, appointments, and visits these high-consumption words bring, and whether the cost is within expectations.

unit price. Key analysis: Check whether the keyword with the highest average price is reasonable, and what is the conversation rate generated by one click?

The above are four points about how to find and analyze problems and solve them through keyword reports. I hope they will be helpful to novice bidders.