App download volume is too low? You should collect product issues

How to discover product problems from users and increase app downloads.

I spent hundreds of thousands of dollars to promote the app through various channels , and thought that all I had to do next was sit cross-legged in the office and watch the increasing download data of the app. In the end, I found that ideals are full and reality is skinny. App downloads are still very low.

This is one of the scenarios that many app operators will experience in their work. When faced with similar problems, most app operators will first ask: "Is it because the product promotion is not strong enough? Is the promotion channel inaccurate?"

Although there is nothing wrong with this question, why not start with the product itself and collect some product problems first?

Today, wait for Bajie to talk about how to discover product problems from users and thus increase app downloads.

Why can we collect product questions from users? The reason why they are called users is that they are a group of people who are currently using or have used your product, and they have a direct say in your product. Especially the first batch of users that the app acquires, they are the best sources for you to collect information about product issues.

Which channels can be used to collect user feedback on product issues?

1. Open feedback platform on the official website

1. Official website

Most Internet products have their own official websites, and feedback or message boards are the most common means of communicating with customers and communicating about products on websites. App operators can collect opinions or experience feedback from users in the user feedback area of ​​the product's official website, and promptly understand users' functional requirements or evaluations of the product.

For example, the suggestion and feedback section on the right side of the Zhihu PC website provides users with an opportunity to express their opinions on the product in four aspects: user help, problem feedback, search feedback, and feature suggestions.

2. Weibo

The product’s official Weibo account is a platform that provides users with timely product information. It is also one of the more popular social platforms for many operators to collect user feedback and interact with users.

For example, Weibo's topic function initiates a topic and allows users to leave messages for discussion. As shown in the figure below, a certain app initiated a topic of finding faults with prizes, using prizes as bait to get users to participate in complaining about the product, which not only activated users but also achieved the purpose of collecting problems.

2. WeChat Official Account

In the current era of WeChat marketing , WeChat official accounts are an important mobile channel for product marketing and a good place for app operators to collect user feedback.

1. Open the problem feedback menu bar

Let the fans of the official account directly fill in their product experience or bugs.

For example, Tencent Video has set up a secondary menu bar "Questions & Feedback" on its WeChat official account. The menu bar also lists some popular questions, VIP questions, software functions and other issues for users, and fans can also directly enter their feedback.

2. Use WeChat to follow and reply

The general meaning of the automatic reply is generally to welcome you to follow my official account, but the official account will also ask the fans: Where did you follow me from?

Although there may not be many people like me who will reply honestly, it is better to have some than not, right? Besides, there will always be some fans like me who will reply proactively.

It was also inspired by this that Bajie believed that the automatic reply function of the official account could also set some questions or tips about product feedback to help app operators collect user feedback.

3. Public account push articles or activities

WeChat public accounts push articles in various forms, whether it is voice, pictures, text, Q&A, or activities, they can all be pushed as articles. If the official account has enough followers, you can also push an article about product usage feedback or a small event to collect user feedback.

In order to motivate fans, you can set up some small prizes, such as WeChat red envelopes , product VIP membership, etc., to arouse users' interest.

3. Product community ( WeChat group , QQ group)

A product community is a social communication platform that brings together users who are interested in or already using a product, such as mainstream WeChat groups or QQ groups. Group managers can pay more attention to users' feedback on products and record it, or initiate topics to raise opinions on products at appropriate times.

4. Community (BBS, forums, Douban groups)

Establish Baidu Tieba and Douban groups for the app, and post messages when the community is more active to collect users' suggestions and feedback on the product. Or become active in major relevant social forums and regularly

Baidu Tieba, Douban groups, and various forums are all communities with high accuracy. Some Tieba and topic groups named after products mostly focus on products, which is conducive to app operations to collect user feedback.

For example, at a glance at the DingTalk Baidu Post Bar, all you can see are questions about problems encountered while using the DingTalk app, and these are the problems that the DingTalk app operation team needs to collect and solve.

5. App Store Comments Area

When waiting for Bajie to download an app in the mobile app market , he would often first look at the reviews of the app. First, he would check the number of reviews, and then look at the reputation of the app in the reviews. If most of them complained that the product was too bad, he would decisively give up downloading it.

I believe there are many people who do the same. Because we believe that reviews are users' more direct and real feedback on the product.

Therefore, app operators can also use user comments and feedback from major mobile application markets to see what problems the product currently has, so as to make timely improvements and increase app downloads.

6. In-app questionnaire survey h5 activity

You can also launch some small H5 activities in the app to collect public opinion. As shown in the figure below, plan some questions and answers about the product experience survey, and use an interesting form to launch them in relevant locations in the app.

Key points for launching H5 activities within the app:

1. Paid Q&A, give users some sweetness (prizes), and don’t make users feel that their participation is in vain;

2. Choose a suitable H5 activity style that is visually advantageous, interesting, and fun;

3. The location of the activity should be reasonable, and you need to carefully consider whether to choose a large or small activity icon, how much of the screen it occupies, and when it appears.

4. The setting of questions should be based on the purpose of the survey, and no question should be wasted.

7. Face-to-face interviews with users

User interviews are a low-cost, efficient, and quick way to understand product issues. By directly talking to users, you can understand their true feelings about the product. However, user interviews require certain skills, and the operation is not very new (especially face-to-face ones). In addition, users have different attitudes towards this, so general app operators will not easily adopt this method to collect product problems.

In the Internet age, some people insist that as long as the operation is good, even the worst product can be successful. But that’s only a minority, OK? If you want to operate your app well, it’s crucial to optimize your product first. Start with users, collect product problems, solve product problems, and then continue to optimize promotion methods. Do you still have to worry about low app downloads?

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article @Waiting for Bajie Compiled and published by (APP Top Promotion), please indicate the author information and source when reprinting!