Apple is also trying out high-tech, so how will domestic mobile phones survive this time?

"Apple phones are good in every way, except that the battery is not very durable. I have to charge it at least once a day." As domestic mobile phones have successively launched flash charging and durable battery strategies, the poor durability of Apple batteries seems to have become a major pain point for users! However, the good news is that Apple recently released a new patent - "Dual-band antenna wireless charging and communication system", the core content of which is: charging devices such as iPhone and iPad through WIFI! It can be said that it is specially tailored for mobile phone battery life!

It is reported that the iPhone 8, which will be launched this year, will have the above wireless charging function. If this news is true, then in the future, Apple phones will not need a dock or a data cable to charge. As long as there is an Apple WIFI router, users can charge their iPhones anywhere in the house. Isn't it cool? !

Domestically produced machines are constantly being developed and are making continuous efforts

The first thing we have to mention is Huawei. Recently, Huawei’s newly launched P10 was caught up in the flash memory gate incident, which also caused a considerable market impact. Now it is in urgent need of a new phone to put out the fire. This new phone may be the Honor 9.

According to the exposure, Huawei Honor 9 will use blue-purple pearlescent color. In terms of configuration, Honor 9 may be equipped with Kirin 960 chip, built-in standard 6GB large RAM, and may start with 64GB storage. It also uses dual rear cameras, rear flash, and supports 9V2A fast charging. Regarding the release of the new product, there is no official news yet, and it is expected to be released at the end of May or early June.

The second is Smartisan Technology, whose tickets were sold out in just 20 minutes. According to the information currently exposed, this new phone should be Nut Pro, equipped with Snapdragon 626 processor, 5.5-inch 1080P screen, 800/1200 million pixel camera, 4GB RAM and 32GB storage. Luo has always emphasized that the new phone is very good-looking, which beats all previous Smartisan phones. I believe that the appearance should be one of the highlights. The press conference will be held in Shenzhen on the evening of May 9.

Finally, there is the new OPPO phone that everyone is concerned about. It is said that this new phone is very similar to the iPhone 7 Plus, including the parallel arranged dual cameras and the iconic curved antenna.

It is reported that OPPO R11 will be equipped with the latest Qualcomm Snapdragon 660 processor, and the storage will still use 6+64G. In addition, there will be a big improvement in photography, with a super configuration of front and rear dual cameras and four lenses. According to relevant sources, OPPO R11 and R11 Plus will be released on May 15, and the price will start from 2,999 yuan, while the OPPO R11 Plus with a 6-inch display is expected to start from 3,699 yuan.

Domestic mobile phones need to think about "winning by quantity"

An industry insider once said: If a brand does not hold a press conference for a few months, it will definitely be forgotten by the industry and consumers, unless you are Apple. At first glance, it is sad.

It is undeniable that in the era of e-commerce, mobile phone brands holding press conferences is one of the most effective ways to increase the attention of brands and new products in the short term, and it is also one of the most effective ways in terms of input-output ratio. It seems to be very common for domestic mobile phone brands to hold more than ten press conferences a year, but Apple and Samsung only hold press conferences once or twice a year, but they still occupy most of the high-end mobile phone market.

Recent data shows that the top three domestic mobile phone profits are Huawei and BBK's OV. The success of OPPO and vivo lies in their channels and brands, and their single-point advantages are more obvious, while Huawei is a comprehensive player. From standing out from the China Cool Alliance, announcing that it would not produce low-end series, strict quality control to the rise of its independently developed HiSilicon CPU and Mate series, Huawei's success is more a reflection of its comprehensive strength. In terms of the strategy of focusing on mid-to-high-end series, Huawei's model is more worthy of learning from Meizu and Xiaomi.

However, in addition to the challenges faced by domestic mobile phones in breaking through the high-end market, another problem is the conflict between product series. The large number of product series has caused consumers to be aesthetically fatigued. In addition, there is also competition between product series, and the problem of low-end and mid-end machines snatching the market share of high-end machines.

The sharp increase in sales may be a double-edged sword. Although domestic mobile phones have surpassed Apple and Samsung in overall sales, profits and brand influence are issues that manufacturers should think more deeply about.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.