New media operation: new media content operation skills!

Today I will share new media operations : new media content operation skills

1. Interface content design

1. Page layout

2. Article pictures

3. Voice Design

4. Video Design

2. Operational content skills (3 aspects)

The following are paid content

1. What content to push

2. How is content generated (original and pseudo-original)

1) Originality

2) Pseudo-originality

3. Content operation skills (6 conditions)

1) Thinking about content positioning

2) Do a good job of content planning

3) Differentiation of content format

4) Content Integration

5) Make fans dependent on you

6) Perseverance

3. Summary of operational thinking

The value of new media is based on the fact that the people who communicate with users and readers are no longer cold institutions, but lively people.

The first rule of new media operations: interaction, creating value for customers and inducing sharing.

Source: Xia Jiafeng