GoFun Travel enables the development of the entire life cycle of the industry chain and jointly seeks diversified value space in the travel field

On October 23, GoFun Travel held a strategic conference in Beijing with the theme of "GoFun Connect Breakthrough, Reshaping, Empowerment", at which the new GoFun Connect system was officially launched. GoFun Travel CEO Tan Yi said that with the empowerment of GoFun Travel's new system, shared cars will play an important role in the travel industry, and the traditional automobile industry chain will usher in more value release space.

GoFun Travel CEO Tan Yi

At the press conference, Tan Yi introduced the new GoFun Connect system launched by GoFun Travel. The system is a commercial application system that integrates hardware, software, and operation management capabilities. Among them, the hardware includes T-box, ID+DMS system and service recorder; the software system runs through the three application ends of travel, individual car owners and crowdsourcing car services through big data+AI and SaaS; and the operation management capability is an operation system that covers the management system team, practice, experience and resources of GoFun Travel in the travel industry over the years. The system covers the entire life cycle of the vehicle, from vehicle production, operation, after-market services, finance, insurance, second-hand car sales and other industrial chains.

Opportunities and changes in the automotive industry, GoFun Travel empowers the development of the entire life cycle of the industry chain

As a mass consumer product, cars have been undergoing a series of changes, including the transfer of ownership from OEMs, dealers, individual car owners, after-sales service providers, and the second-hand car market. As a result, the value of cars has been shrinking. According to statistics, the average idle rate of cars in my country is as high as 95%, and there is a huge room for the release of travel value. In addition, the automotive industry is currently undergoing a major transformation, and the industry is in urgent need of new solutions.

GoFun Travel CEO Tan Yi

With the help of GoFun Connect, on the one hand, through a variety of franchise models, dealers can easily switch to the mobile travel track, empower traditional 4S stores, expand sales, and improve operational efficiency; on the other hand, it provides OEMs with a more accurate delivery and test drive platform, narrowing the distance with consumers, achieving better vehicle listing and display effects, and increasing sales.

In addition, auto finance companies, insurance companies, used car companies and aftermarket service providers can achieve UBI-based vehicle asset insurance and release idle production capacity by completing the redistribution of property rights, thereby obtaining stable, reliable and continuous income and maximizing profits. Especially for individual car owners, they can leave their vehicles idle or entrust them during idle time, earn extra income by "maintaining cars with cars", and turn "depreciation" into "appreciation".

Tan Yi said that GoFun hopes to work with partners through GoFun Connect to reshape the entire automotive industry chain, tap into potential value and achieve diversified distribution of benefits. At the same time, through the Internet of Vehicles as a technical carrier, it connects people, cars and services and becomes a leading vehicle management and travel service platform.

Multiple parties work together to seek diversified value space in the industrial chain

The launch of GoFun Connect also provides cooperation opportunities and value for all parties in the industry chain. At the press conference, GoFun Travel and SAP signed a strategic cooperation agreement. In the future, the two parties will join forces to integrate advanced refined management concepts, strong backend support capabilities, big data capabilities, and algorithm capabilities, jointly promote new models, create solutions, and jointly influence and empower the entire travel industry.

Tan Yi said that by taking the time-sharing rental scenario as the entry point, the GoFun travel SaaS system will radiate to the after-sales market including accessories, maintenance, and used car disposal, and effectively integrate the entire automotive industry chain and the after-sales market, so that all participants in the traditional industry chain can find a role in the diversified distribution of interests.

At the same time, in order to enhance the platform's big data computing power, GoFun Travel has also reached in-depth cooperation with Huawei. In the future, the two parties will cooperate in many aspects such as intelligent customer service, big data algorithms, cloud services, Huawei Internet of Vehicles, etc., and leverage Huawei's computing power, cloud services, and big data (AI) capabilities to empower GoFun Travel's entire existing business, improve business level and efficiency, and make shared travel more convenient.

GoFun Travel CMO Qin Ling (left) and Chery New Energy Sales Co., Ltd. General Manager Zheng Tianbao (right) signed the contract on the spot

In addition to establishing cooperation with technology giants, GoFun Travel has also reached strategic cooperation with Chery New Energy and WM Motor to install the self-developed T-Box for real-time feedback and recording of big data generated by user behavior. Rich and accurate travel data will help host manufacturers shorten the "communication distance" with users, and eventually be integrated into a "information service value center" guided by market demand to serve every personalized travel demand of users. Individual car owners who have purchased vehicles pre-installed with T-BOX can share their vehicles at any time through the GoFun Travel personal vehicle hosting platform when they are idle or idle.

Wu Xuebin, CEO of Chery Lion Technology, said that the launch of GoFun Connect has created the possibility of finding new value space for the upstream and downstream automotive industry chains. By opening up the technology chain at a deeper level, intelligent technology services can be used to make travel more convenient.

As the most competitive new energy vehicle, WM Motor has become a leader among China's new forces in car manufacturing like a dark horse. GoFun's pre-installed T-BOX is highly consistent with WM Motor's main innovative concept of "full vehicle interactive intelligence". In the future, both parties will explore more in the intelligent travel scene.

GoFun CMO Qin Ling (left) and WM Motor co-founder and senior vice president Lu Bin (right) signed the contract on the spot

Lu Bin, co-founder and senior vice president of WM Motor, also said at the signing ceremony that the two parties will rely on the in-depth application of big data in business scenarios to empower each other and implement the Internet travel + new retail solution in more practical scenarios. With the help of the massive and accurate travel big data of the GoFun travel platform, WM Motor will advance the new retail experience link to the high-frequency daily travel scenarios of users, increase frequency and efficiency.

The prospect of shared cars is promising. The strong alliance between travel service providers, technology companies and high-quality OEMs will surely promote industrial transformation and integration. Professor Xu Kangming, an urban transportation expert, is also optimistic about the future development prospects of shared cars. He believes that the leading travel service providers represented by GoFun Travel will gradually play a leading role in future industrial integration by virtue of their advantages in connecting upstream and downstream of the industrial chain such as OEMs and solution providers. With the development of Internet of Vehicles and 5G technology, shared cars have grown from a segmented market to an important way to supplement the use scenarios of cars.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.