Alimama Men Yirun: Let OTT marketing create a win-win ecosystem

On September 22, at the "2017 China OTT Large Screen Marketing Leadership Summit" hosted by Alibaba Group, Alimama Business Development Director Men Yirun delivered a speech, further emphasizing his willingness to work with all industry partners to explore and seek a win-win cooperation in the rapidly developing blue ocean field of OTT.

Men Yirun said, "We are talking about marketing today. Marketing cannot be separated from the essence of business. The essence and origin of business is to push the right products to consumers at the right time and place."

In Meiyirun’s view, the OTT market has been an ecological game since its inception. Ecologicalization will definitely mean the emergence of diversified and rich content, and will definitely mean stickiness to more users. In addition, the OTT channel has also absorbed a lot of experience from the past exploration of hardware manufacturers.

"We believe that the OTT screen is a carrier for strong interaction with users. Therefore, we believe that there will be a new channel in the future, which is TV shopping. Changing to a new TV shopping scene suitable for OTT is also an important marketing path."

Men Yirun revealed his expectations for OTT marketing. "Alibaba's slogan is to make business easier. Our mission at Alimama is to make marketing easier. We are looking forward to operating OTT marketing together with our partners."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.