Luo Yonghao, who strictly abides by the rules of the mobile phone industry, has launched Nut. Everything else depends on Hammer fans.

While the mobile phone industry was discussing the unavailable oleophobic coating on the Xiaomi Mi 6 and Huawei P10, Luo Yonghao's Hammer was also not absent from the wave of new phones in the first half of this year.

However, even though he hasn't brought a genuine flagship for more than a year, what Luo Yonghao will bring this time may still not be the Hammer T3.

Why nuts?

Data shows that in 2016, the brand expenditure of Smartisan mobile phones almost exceeded the total amount of financing it disclosed. Compared with Luo Yonghao's method of pledging his equity, selling more products is undoubtedly the top priority to maintain the livelihood of a mobile phone manufacturer.

When the company's so-called flagship products failed to gain enough success in the market, the Nut Phone, as the only product of Hammer whose sales volume can be counted in millions in the past three years, is obviously the best choice for Luo Yonghao, who is now eager for sales.

On the other hand, in today's world where mobile phone products are extremely homogenized, it is difficult to make flagship phones. It is even more difficult for Hammer to make a distinctive flagship. At this time, Nut can also be seen as a buffer during the product gap period.

It not only has the potential to achieve millions of sales again, but also provides a breathing space for the research and development of the orthodox flagship, which is the best of both worlds.

Behind the new phone is Luo Yonghao seeking transformation

Some people joked that many of the people who watched Luo Yonghao’s press conference were there to learn how to give speeches and use PPTs, but when faced with a mobile phone product with a very "paranoid" spirit, not many people would buy it.

A situation where there is attention but no sales is certainly not what Luo wants to see, and in order to seize the market, the Hammer phone has already made compromises in terms of sentiment.

Last year, the former head of the Honor mobile phone product line took charge of Hammer. The final Hammer M1 mobile phone no longer chose to label itself as "the best in the Eastern Hemisphere". It gave people the feeling that it was taking the old path of "cost-effectiveness" that the people loved. The final market response was much better than the previous two generations of Hammer flagships.

This year's Hammer started with Nut, which can be said to be a continuation of Luo Yonghao's no longer obsessive understanding and recognition of products.

From the information revealed so far, the Nut phone with a 5.5-inch 1080P screen, Snapdragon 626 octa-core processor, 4GB of memory, 32/64GB of storage, dual 13-megapixel rear cameras, and a 4-megapixel front camera with a large aperture makes it a hammer that continues to talk about "price-performance" in the thousand-yuan phone market.

Will the second part of Nuts be successful?

Last year's Hammer M1 and this year's Nut make us feel that Luo Yonghao is changing his attitude towards his own mobile phones, making the products move more in the direction that users expect.

Luo Yonghao, who has gradually seen through the mobile phone industry, is now able to take the initiative to sort out the focus on the products and hardware themselves. However, in terms of marketing channels and production supply chains, which are increasingly valued by mobile phone manufacturers, there are still many issues that Hammer needs to sort out.

Obviously, when Redmi and Meizu, which are both priced at around 1,000 yuan, have adopted the "sea of ​​​​machines" strategy, Hammer, which has only chosen to update its Nut product line now for various reasons, is already a latecomer, making it seem inevitable that it will become a niche product in the 1,000 yuan machine market.

Can the new Nut phone bring Hammer its second million sales?

Now, everything depends on the fans!

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.