Audi e-tron and the first luxury A-class pure electric SUV Audi Q2L e-tron debut together, creating a new landscape in the luxury electric vehicle market

On November 22, 2019, the 17th Guangzhou International Automobile Exhibition officially opened. FAW-Volkswagen Audi took the theme of "Electricity for Rebirth" and brought more than 20 heavyweight models to Guangzhou. The two newly launched pure electric models Audi e-tron and Audi Q2L e-tron were unveiled at the auto show, demonstrating the strong strength of the century-old luxury brand in the era of electrification. The new Audi Q7 made its domestic debut at this auto show, and continued to lead the luxury C-class SUV market segment with its fully upgraded product strength.

Taking this auto show as an opportunity, FAW-Volkswagen Audi will fully assemble its flagship product lineup and accumulate strength in the C/D-class market segment with its fully upgraded product strength. The "Legendary 8" flagship product lineup consisting of Audi A8, Audi Q8, and Audi R8 will serve as the leader. FAW-Volkswagen Audi will fully embrace the new luxury era, relying on the needs of the new elite user group, accurately introduce the most advanced products in the industry, and give the products a new immersive experience, so as to fully meet the needs of the new elite user group and give users a new experience beyond expectations.

Audi's electrification era begins

Relying on Audi's century-old luxury heritage and strong system strength, FAW-Volkswagen Audi is actively building a comprehensive electrification strategy driven by user value, providing complete high-end electric travel solutions, and giving users an electrified travel experience that combines luxury quality with forward-looking technology. Audi e-tron and Audi Q2L e-tron are the pioneering products of FAW-Volkswagen Audi to fully open the era of electrification.

As the first C-class pure electric SUV in the luxury car market, Audi e-tron is the epitome of Audi's electrification technology. It perfectly combines sportiness and practicality, effectively solves the pain points of electric vehicle travel in terms of driving range, battery performance and charging efficiency, and brings users a new electrified luxury experience. Audi e-tron adopts a new design language full of electrification elements. It adopts an active opening and closing octagonal single-frame air intake grille for the first time, and is equipped with a newly designed matrix LED headlights and through-type LED taillights. With the exclusive interior materials, stitching patterns and color combinations of e-tron, every detail highlights the unique style of luxury electric SUVs. In addition, Audi e-tron is also equipped with the quattro electric four-wheel drive system for the first time, with a response speed of 30 milliseconds, which is only one-fourth of the mechanical four-wheel drive. In Boost mode, it can complete 0-100km/h acceleration in 5.7 seconds. Equipped with electrification technology that leads the industry, it supports DC super-fast charging, which allows it to be fully charged to 80% in just 40 minutes. The NEDC test also shows a real range of over 400 kilometers, fully meeting the expectations of users and the market for electrified products and setting a new market standard for luxury pure electric SUVs.

As a high-end A-class pure electric SUV designed for urban youth in China, the Audi Q2L e-tron provides a more personalized car choice for young consumers. The exterior and interior of the Audi Q2L e-tron adopt many exclusive e-tron designs, highlighting its electric vehicle identity and full of fashion. The exclusive grille for electric vehicles, the exclusive rear bumper design and the tail with the e-tron logo all exude a dynamic and fashionable atmosphere. In terms of interior, the Audi Q2L e-tron is also equipped with a variety of adjustable color interior ambient lights and Audi's advanced virtual cockpit technology, which further enhances the sense of technology and coolness. The Audi Q2L e-tron is also equipped with a pure electric drive power system with a maximum power of 100kW and a peak torque of 290Nm. With its excellent "three-electric system", safety guarantees that exceed national standards, and a full range of active and passive safety systems, it solves users' worries about the safety of electric vehicles and brings a safe travel solution.

The King Returns: The All-New Audi Q7 Has Been Renovated and Upgraded

The fully upgraded all-new Audi Q7 also made its debut in China at the auto show. The all-new generation of Audi Q7 has achieved a number of revolutionary technological upgrades, relying on the progressive Q family design concept, leading innovative technology, and outstanding intelligent configuration, once again setting a new market benchmark with its strong strength.

The new Audi Q7 adopts the new design language of the Audi SUV family. Its exterior is magnificent and domineering. The octagonal single grille makes the front face of the new Audi Q7 very fierce. The wheel arch shape inspired by the design of Audi Ur-quattro models, combined with the rich lines of the body, is full of power and shows the style of "the return of the king". At the same time, the new Audi Q7 is the only flagship SUV in its class that comes with seven seats as standard. The body length reaches 5063 mm, which can meet the needs of personal travel scenarios as well as the requirements of business and family travel scenarios.

The new Audi Q7 is also equipped with a powerful and efficient power system, equipped with a 3.0 TFSI V6 engine with a maximum output power of 250kW and a maximum output torque of 450Nm. It can accelerate from 0 to 100 km/h in just 5.9 seconds and has a maximum speed of 250km/h. It also comes standard with quattro mechanical four-wheel drive, adaptive air suspension and progressive steering system. It can provide 7 driving mode options including off-road, all-road, comfort, economy, automatic, sports and personalized. It can easily cope with various complex road conditions, suitable for business and family use, wild and elegant, making luxury sporty and off-road noble.

Adding more capable players to further improve the product layout of the station wagon family

At this Guangzhou Auto Show, the Audi station wagon family added three powerful members, namely the Audi A4 Avant, which was officially launched at the auto show, and the new Audi A6 Avant and the new Audi A6 allroad Explorer, which officially started pre-sale.

The Audi A4 Avant has become a veritable "trend vane" for travel vehicles with its advantages in exterior design, power, configuration, safety and other aspects. In terms of appearance, the front face of the Audi A4 Avant continues Audi's new design style. The hexagonal air intake grille with a strong sense of three-dimensional sculpture, the sharp waistline and the dynamic lines with low front and high back outline the muscularity of the new car. In terms of power, the Audi A4 Avant is also remarkable. Its power combination of 2.0 TFSI engine and 7-speed S tronic dual-clutch transmission is mature and efficient, with a maximum output power of 140 kilowatts and an acceleration of 100 kilometers in only 7.9 seconds. At the same time, the Audi A4 Avant not only has the necessary elements of travel such as spacious passenger space and trunk space, but also has rich intelligent technology and digital entertainment configurations such as MMI touch screen, Audi connect interconnection technology, virtual cockpit, B&O 3D audio, etc., to provide users with accurate navigation and high-quality sound effects, making the long journey no longer boring.

In addition, the new Audi A6 allroad Explorer and the new Audi A6 Avant, which are based on the new generation Audi A6, also officially started pre-sale at the Guangzhou Auto Show. As representatives of Audi's luxury station wagons, these two station wagon products have achieved the leading level in terms of high quality, digitalization, intelligence and luxury. Through the innovative concept and advanced technology of the Audi A6 model, the station wagon market has been redefined, leading the new concept of high-end luxury station wagon travel life in the future Chinese market.

A powerful lineup of models demonstrates Audi's strong product strength

At this auto show, other heavyweight products from Audi's three major families, A, Q, and R, also made their debut, demonstrating Audi's strong product strength. The new generation of the new Audi A7 Sportback 2.0T model was launched at this auto show, with comprehensive upgrades in design, control, and technology, bringing consumers a refreshing experience. The new Audi A6L 55 TFSI e and the new Audi Q7 TFSI e made their debut together, providing users with a high-quality electrified travel experience. In addition, the new Audi A8L, the new Audi A6L, the Audi A5, the Audi A4L, the Audi A3 and other sedan series that are popular with consumers also made their debut at this auto show. The new flagship SUV of the Audi Q family, the new Audi Q8, and the new Audi Q5L, the new Audi Q3, the new Audi Q2L and other star products of the Audi Q family also made their debut, bringing consumers a more personalized new driving experience. In addition, led by FE 06, many sports models from Audi's high-performance car family, including Audi R8 Spyder, Audi RS5 coupe, Audi RS4 Avant, Audi S5 and Audi S4, also showed their style at this auto show, highlighting the brand's unique dynamic genes.

At this year's Guangzhou Auto Show, FAW-Volkswagen Audi brand demonstrated its rich product matrix and strong technological strength with a variety of flagship models and industry-changing electric technology achievements. In the future, FAW-Volkswagen Audi will continue to focus on users, create greener and smarter travel solutions, and provide users with more complete and comfortable travel services!

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.