Domestic mobile phone market operation analysis report in November 2019: 5G mobile phone shipments exceeded 5 million units

1. Overall situation of domestic mobile phone market

Overall shipments of the domestic mobile phone market. In November 2019, the overall shipments of the domestic mobile phone market were 34.842 million units, a year-on-year decrease of 1.5%, including 1.469 million 2G mobile phones, 28.299 million 4G mobile phones, and 5.074 million 5G mobile phones. From January to November 2019, the overall shipments of the domestic mobile phone market were 358 million units, a year-on-year decrease of 5.4%, including 14.670 million 2G mobile phones, 58,000 3G mobile phones, 335 million 4G mobile phones, and 8.355 million 5G mobile phones.

Number of new models launched in the domestic mobile phone market. In November 2019, 56 new models were launched, a year-on-year increase of 43.6%, including 21 2G mobile phones, 31 4G mobile phones, and 4 5G mobile phones. From January to November 2019, 538 new models were launched, a year-on-year decrease of 25.5%, including 131 2G mobile phones, 1 3G mobile phone, 382 4G mobile phones, and 24 5G mobile phones.

2. Composition of domestic and foreign brands in the domestic mobile phone market

In November 2019, the shipment volume of domestic brand mobile phones was 31.385 million, a year-on-year increase of 2.7%, accounting for 90.1% of the mobile phone shipments in the same period; 47 new models were launched, a year-on-year increase of 27.0%, accounting for 83.9% of the number of new mobile phone models launched in the same period. From January to November 2019, the shipment volume of domestic brand mobile phones was 326 million, a year-on-year decrease of 3.8%, accounting for 91.0% of the mobile phone shipments in the same period; 476 new models were launched, a year-on-year decrease of 27.5%, accounting for 88.5% of the number of new mobile phone models launched in the same period.

III. Development of domestic smartphones

Smartphone shipments. In November 2019, smartphone shipments reached 33.367 million units, up 0.2% year-on-year, accounting for 95.8% of mobile phone shipments in the same period, of which Android phones accounted for 91.3% of smartphones. From January to November 2019, smartphone shipments reached 343 million units, down 3.8% year-on-year, accounting for 95.7% of mobile phone shipments in the same period, of which Android phones accounted for 91.4% of smartphones.

Number of new smartphone models launched. In November 2019, 34 new smartphone models were launched, a year-on-year increase of 6.3%, accounting for 60.7% of the number of new mobile phone models launched in the same period, of which 31 models supported the Android operating system. From January to November 2019, 397 new smartphone models were launched, a year-on-year decrease of 27.9%, accounting for 73.8% of the number of new models launched in the same period, of which 390 models supported the Android operating system.