Unlocking a new experience of smart, fun and fashion, WM Motor grandly landed at the 2020 Chengdu Auto Show

[July 24, 2020] "The number one smart car powerhouse" - WM Motor, with the theme of "Smart Life, Fun Road", brought its two heavyweight models - WM EX5-Z and WM EX6 Plus to the Chengdu Auto Show, fully demonstrating WM Motor's five core product highlights and six hard-core brand strengths. During the auto show, WM Motor also launched a variety of car purchase discounts and smart and fun interactive experiences on site, allowing more participating families to experience WM Motor's latest achievements in health, safety, and smart interaction.

WM Motor Debuts at 2020 Chengdu Auto Show

The booth was transformed into a "fashionable check-in spot" and exciting activities continued to ignite

At the auto show, WM Motor carefully created a colorful "smart trend check-in place" for the experiencers. The interactive market built on the green lawn created a relaxed interactive atmosphere, interpreting WM Motor's green travel concept and lifestyle. Here, WM EX5-Z is not only a means of transportation, but also a mobile energy storage power station, which can not only replenish power for vehicles with insufficient power, but also provide power for high-power household appliances, meet various life power needs during the journey, and bring a more comfortable and convenient family travel life.

At the event, WM Motor set up interesting interactive experiences such as the Easy Challenge and Healthy Cycling. Participants can not only get customized cool trendy products from WM Motor, but also taste the exclusive WM Motor special blend, and experience the all-round intelligent interactive experience of WM Motor at close range.

"Smart Trend Check-in Spot" interprets the concept of green travel and lifestyle

"5+6" hard-core strength, full speed into the "smart and fun era"

In the first half of this year, despite the combined impact of the epidemic and the overall economic downturn, WM Motor still achieved outstanding results in the first half of the year. Since the launch of the brand renewal plan, WM Motor has not only achieved sales growth against the trend, but also formed a unique "5+6" hard-core strength. "5+6" not only represents the two blockbuster products of WM EX5-Z and WM EX6 Plus, but also represents the five core product highlights and six hard-core brand strengths of WM Motor.

5 core product highlights to fully meet family car needs

As two heavyweight models under WM Motor's vision of "making technology accessible to all and igniting the mainstream", the WM EX5-Z and EX6 Plus integrate five core highlights: intelligent interaction, health protection, extreme aesthetics, comfortable space, and worry-free long-distance driving, fully meeting the needs of family users in terms of health and safety, and smart technology.

In terms of intelligent interaction, the two models create a full range of "zero-contact" intelligent and interesting interactive experience for users from the outside and inside of the car, allowing users to deeply experience the ultimate convenience of "understanding you in seconds, 0 anxiety". Even more amazing is that the two cars are also equipped with the most comprehensive L2 Living Pilot intelligent driving assistance system and one-button intelligent APA automatic parking system in the same class, which can not only minimize driving fatigue and reduce safety hazards, but also bring users a fully automatic intelligent parking experience.

Zero-contact intelligent interactive pure electric SUV——WM EX5-Z

The sudden outbreak of the epidemic this year has once again made health and safety one of the most critical factors affecting consumers' car purchases. Both cars exhibited this time are equipped with WM Motor's world-first "CleanPro Healthy First Class Cabin", and upgraded with CN95 micron air filtration system and UVC ultraviolet sensor cabin purification function. At the same time, they are also the first to obtain the authoritative certification of "CN95 Healthy Cabin (Grade 5A)", creating an all-round safe and healthy environment for the whole family's travel.

In addition, WM Motor has also created a new trend for home electric SUVs through its extremely intelligent aesthetics. The WM EX5-Z has fully optimized the design language of the vehicle, and adopts a double "Z"-shaped through-type closed front grille and a side blade-style spoiler design. At the same time, new gentian blue and titanium gray body colors have been added, perfectly interpreting the fashion and trend of color matching, and quickly captured the attention of young users.

In terms of comfort, WM Motor has made more comprehensive improvements. Both models are equipped with an oversized electric panoramic sunroof, which fully meets the ultimate pursuit of Chinese consumers for a broad vision. The multifunctional Nappa leather seats not only have 6+2-way electric adjustment, but also support seat memory adjustment, so that every family member can quickly find their own comfortable sitting position.

All-weather, long-range, intelligent, large 5-seater SUV - WM EX6 Plus

Long-distance worry-free electrification technology is the core competitiveness of WM Motor. Both models are equipped with the industry's unique full-vehicle thermal management 2.0 system, which, combined with WM Motor's independent and efficient three-electric strategy, can not only save 20% of energy in winter, but also ensure that the vehicle's attenuation is less than 5% after 160,000 kilometers of driving, which is ahead of the industry average.

Six major brand strengths build WM Motor's core competitiveness

Driven by the continuous brand renewal and product technology, WM Motor has continuously won a good reputation among users and wide recognition in the industry. Based on its brand vision and original intention of making cars, WM Motor has gradually formed six core brand competitiveness in terms of systematic enterprise layout, all-round product matrix, forward-looking technology strength, brand renewal and upgrading, in-depth channel construction, and full life cycle experience.

Since its establishment, WM Motor has been actively completing system construction at the enterprise level. At present, WM Motor is the first new energy enterprise with dual qualifications for sedans and SUVs. It is also the first new energy enterprise with complete vehicle and battery pack factories, and has always maintained its development advantages at the enterprise level.

At the product level, WM Motor has a dual-line layout of "SUV + sedan". In addition to the two SUV models exhibited this time, a new SUV equipped with 5G technology will be launched in the first half of next year. At the same time, the WM Maven sedan with L4 autonomous driving capabilities will also be mass-produced by the end of next year, accelerating the expansion of WM Motor's product matrix.

WM Motor's Maven sedan with Level 4 autonomous driving capabilities

As a pioneer in smart technology, WM Motor insists on forward-looking self-research, promotes the transformation of forward-looking smart technology and new energy technology, and takes the lead in implementing a number of smart technologies that meet the driving scenarios of the people. At present, WM Motor has established a deep technical reserve in the fields of L3, L4 and other high-level autonomous driving technologies, and has completed L4 autonomous driving in specific scenarios. The Living Engine 3.0 adapted to 5G technology has been initially developed. In addition, WM Motor has also become the first new force car company in China to implement V2G car-pile bidirectional charging technology, fully supporting the country's new infrastructure.

At the same time, WM Motor is also continuously promoting brand renewal and upgrading, deepening cross-border marketing, and gaining emotional resonance from users. A series of cross-border marketing such as the "WM ING City Tour Plan", Shanghai Nightlife Festival, Suzhou Twin Towers Market, and Hangzhou Wulin Midsummer Market have further narrowed the distance with consumers, which has promoted the brand's rejuvenation and the rapid growth of users.

User-centered cross-border marketing wins users’ emotional resonance

WM Motor also focuses on in-depth channel construction and continuous improvement of user services. In terms of channel construction, WM Motor continues to build a new retail channel network with users at the core. As of now, WM Motor's new retail channel network has reached 186 stores, covering 111 cities across the country, and its touchpoints have penetrated into third- and fourth-tier cities. In terms of service, WM Motor insists on taking user pain points as the starting point for innovation, providing car services that cover the entire life cycle of users, and becoming the world's first automobile company to provide lifetime warranty services for power batteries, achieving the simultaneous improvement of brand value and user value.

In the era of smart cars full of changes, WM Motor fully demonstrated its car-making concept of "inclusive technology, igniting the mainstream" and its smart technology strength at the Chengdu Auto Show. Focusing on new car purchase needs after the epidemic, WM Motor will continue to bring users "safe and reliable, stable quality, excellent experience, and reasonable cost" products and services, so that more Chinese families can have their own new energy smart travel life.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.