In an era of flourishing domestic mid-size SUVs, can Tiggo 8 help Chery gain a firm foothold?

In an era of flourishing domestic mid-size SUVs, can Tiggo 8 help Chery gain a firm foothold?

After the success of GAC Trumpchi GS8, more and more domestic brands have begun to focus on the mid-size SUV market and strive to break through. Chery Automobile is no exception. After getting rid of the two big burdens of Qoros and Kaiyi, the slimmed-down Chery has also started to develop mid-size SUVs. Recently, Chery's new 7-seat mid-size SUV Tiggo 8 was officially unveiled and the new car will be launched in April this year.

Tiggo 8 is Chery's first 7-seater medium-sized SUV and will become Chery's flagship SUV in the future. The arrival of the new car will further enrich Chery's product matrix, and in the context of the relaxation of the two-child policy, 7-seater SUVs will become the first choice for the majority of family-oriented people.

Of course, it doesn't mean that only people with elderly parents and young children can buy a 7-seater SUV. Young consumers can also choose a 7-seater SUV as their first car. It is also a good choice to take friends to travel together. Perhaps with Chery's new and youthful "tiger-like" front face, Chery will dominate the domestic automobile market in the future.

The front face of Tiggo 8 is completely new and eye-catching. The large area of ​​smoked black grille on the front air intake grille is full of sporty atmosphere, and the LED daytime running lights on both sides of the front surround make the front face more vivid. Officials said that this new family design is named "Tiger Ju", which will be popularized in many mass-produced models in the future, which also creates a momentum that Chery will dominate the world among independent brands.

The embellishment of a large number of straight lines on the side adds a sense of power. Although there is an obvious upward trend behind the C-pillar, creating a diving visual effect, the head space in the back row is still guaranteed.

The tail is simple and stylish, with a through-type taillight design that connects the left and right sides. This is the current mainstream design and has also appeared on some luxury brands. The double-sided silver chrome exhaust pipes and the flat shape make the tail more colorful. Referring to the existing power systems of Tiggo 5x and Tiggo 7, the new car may provide 1.5T, 2.0L and other power options for users to choose from, with maximum power of 152 horsepower and 122 horsepower respectively.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.

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