The reshuffle of shared power banks has begun, but it is unlikely to become the next shared bicycle

The rise of the sharing economy has brought in a rush of capital, and in such an environment, the blindness of entrepreneurs has been fully demonstrated.

However, judging from the current market conditions, the problems of the shared power bank industry have gradually become prominent, and what it will face next is an even more severe market environment. Even if there is still a chance, it will be difficult for shared power banks to become the next shared bicycles.

As the concept of sharing economy gradually emerged, shared power banks also became a player that saw the right opportunity. However, although they were established at a similar time to shared bicycles, shared power banks did not receive much attention because shared bicycles were the first to lead the capital trend.

As giants in the shared bicycle field gradually take shape and the landscape becomes more stable, capital's pursuit of shared bicycles has gradually faded. However, shared bicycles have really fueled the term "sharing economy", and shared power banks have become the next hot spot pushed by capital.

However, the subsequent situation of shared power banks did not follow the path of shared bicycles, but gradually expanded the problems caused by the false fire. Shared power banks have only been popular for half a year, and many problems have arisen.

First, Hi Electric carried out an unethical series of layoffs, and then Ledian, which was established only 7 months ago, went bankrupt. The shared power bank industry has not yet entered its bonus period, but has already entered the reshuffle stage early. The bleakness of the industry forms a huge contrast with the prosperity of shared bicycles that are "breaking out of Asia and going to the world."

Why did the shared power banks, which also carry the banner of "sharing economy" and are favored by capital, end up with such a result?

Few of my friends have used shared power banks. The reasons are as follows: they have several power banks at home and they are in the habit of carrying power banks with them when they go out; they charge their phones before going out, so the power is enough for a day; it is too inconvenient to use and return shared power banks; and articles have reported that using shared power banks will leak privacy.

First of all, shared power banks are not a necessity for users.

Sharing power banks is not a rigid demand of users, but only a supplementary solution in certain specific environments, situations and scenarios. Since it is optional, it is fundamentally difficult to attract more users, and user stickiness is not high.

On the other hand, shared bikes solve the need for people to travel the last mile, which is a rigid demand for many people. Because the embarrassing situation of "buses are not available and walking is too far" troubles everyone's travel, and shared bikes solve this problem in the simplest way, naturally winning a large number of users easily.

Secondly, it runs counter to the development of the mobile phone industry.

At present, the entire mobile phone industry is working hard to extend battery life, and has achieved initial results. Many mobile phones on the market can support users' use for a day. In addition, with the popularization of wireless charging technology, mobile phones can really be charged wherever they go. In this case, shared power banks are quite useless and have fundamentally lost their future development space.

Finally, there are no unified standards in the industry.

The media has reported more than once about shared power banks stealing user privacy, and many users have also reported that after using shared power banks, a large number of messy applications were installed on their mobile phones, making the user experience extremely poor.

Since the entire industry has no clear profit model and unified industry norms, this model of "kidnapping" users has become an unspoken rule. Such practices will only make potential users gradually resist shared power banks, making them think that "even if there is no power, it is better than having their privacy stolen by unscrupulous merchants."

It is difficult for shared power banks to become the next shared bicycles because, as of now, its direction and ideas are contrary to user needs and the development of the mobile phone industry. Finding a new breakthrough is what these companies that are burning on the false fire should calm down and think about, otherwise only cruel elimination awaits them.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.