How many targeting methods are there for information flow ads? How should we choose?

Generally speaking, the targeting methods of information flow ads can be divided into three categories: basic targeting, interest targeting and behavioral targeting.

It refers to targeting based on the basic attributes of the crowd. The target population is usually relatively broad and suitable for brand exposure, product awareness, etc.

Refers to targeting based on user interests. Most of them are interested groups, which is more suitable for behavioral targeting such as IP packaging and content dissemination: refers to targeting user behavior through big data. This method targets a more accurate group of people and is suitable for product sales, customer lead acquisition, etc.

Next, the Bidding Academy will explain in detail the specific applications of different information flow advertising targeting methods based on the above three targeting methods, and help you choose the information flow targeting method that best suits you.