What Zhang Jiayi and Feng Xiaogang are both concerned about is what kind of smart phone is related to family affection?

Nowadays, all walks of life are advocating cross-border cooperation. The occasions where the well-known domestic actor Zhang Jiayi and the famous director Feng Xiaogang appear together do not necessarily have to be a film festival or a film launch conference. On May 7, they jointly chose to support the China launch of the Qinjian smart landline.

In today's increasingly busy social life, there is undoubtedly a strong demand for using smart devices to connect yourself with distant relatives through the Internet. For example, many young people use their holidays to teach their parents how to use social software such as QQ and WeChat. The starting point of the Qinjian smart landline is an evolution of the family telephone, which makes it more different from traditional mobile phones and tablets.

A smart terminal close to life

Although the appearance design of the Qinjian smart desk phone originated from a German designer, the final mirror-like shape still has a strong Chinese flavor. While this design won the iF Design Award, its core significance lies in that it does not conflict with the home environment and conforms to the aesthetic taste of the elders.

Equipped with Qualcomm Snapdragon processing chip, including WLAN and dual 4G networks, the Qinjian smart desk phone can be connected to the Internet at all times.

For the first time, the smart desk phone has applied the sound pickup technology originally used in professional voice recorders and conference machines to consumer products. The component equivalent to radar can also automatically wake up when someone approaches.

The support for high-specification VoLTE enables the Qinjian smart deskphone to have more comprehensive communication functions, including handwritten text, voice and video, which are also the three communication forms with the lowest usage threshold.

Can a smart phone really be a family phone?

The concept of smart landline seems relatively new, but from a macro perspective, products with similar concepts are not uncommon in the market.

Compared with other smart home products that focus on family ties, in addition to the design and configuration advantages mentioned above, the Qinjian smart desk phone also uses an 8-inch 2.5D screen and third-generation Gorilla Glass, CNC high-precision processing, and a 160-degree wide-angle lens with aerospace-grade technology, which are also plus points for the product. It also emphasizes the concept of blurring the operating system and applications, and uses cloud storage as a carrier to eliminate the troubles caused by local memory limitations in product use.

Therefore, this Qinjian smart landline phone is high-tech enough, but whether it can truly build a bridge of family affection still depends on whether the elderly parents at home who are not proficient in smart devices can use the product.

Generally speaking, there are two design directions for smart desk phones: active and passive.

The first is to add more audio-visual entertainment content to the Qinjian smart landline, and use speaker equipment with Hi-Fi features to try to replace the radio and receivers in the hands of the older generation in the family, giving them more reasons to actively try new products.

On the other hand, the Qinjian smart landline can realize the linkage between mobile phones and devices, that is, the home landline can be set up and operated remotely with a mobile phone, so that the elders do not need to touch the links they are not good at and can passively complete the relevant use of the product.

Of course, in addition to these, there are many other barriers to entry for home smart devices, such as network and price. Different usage scenarios mean that there is still a long way to go in the process of popularizing the products.

As for family affection, I believe most people would agree with the view expressed at the press conference by Tang Bo, the creator of the Qinjian smart landline and CEO of Digital Home Circle, that is, no matter how advanced technology is, it is better to buy a ticket and go home more often.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.