In response to Tesla's recent behavior of blaming the State Grid for the failure of its new car to charge, Xinhua News Agency publicly criticized it by name: When responding to consumers' doubts, one cannot downplay the situation, let alone be arrogant. Xinhuanet said in the article that the new energy vehicle market is flourishing, and the attitude of car companies towards consumers determines the height of the car. Only by winning the trust of consumers can a brand achieve better development; once the brand reputation and market credibility are lost, no matter how good the marketing is, it will be useless. Tesla's apology should serve as a warning to other companies. Previously, in response to the situation in which a Tesla that a car owner in Nanchang had just bought for 6 days burned out during charging, Tesla blamed the State Grid, saying that it was caused by excessive current, and stated that the recording uploaded by the user with the after-sales staff had been edited. Afterwards, the State Grid Nanchang Power Supply Company responded with a well-reasoned and dignified statement that won praise from netizens. Afterwards, Tesla officially issued an apology statement and stated that it had properly resolved the problems encountered by users. In fact, after the sales of Tesla Model 3 in China soared, Tesla-related problems have become common, including battery explosions, car loss of control and other cases frequently reported in major media, but Tesla has always responded toughly, repeatedly blaming "improper user operation" and even saying that users "can sue", which aroused the disgust of netizens. Now that the official media has spoken out, netizens left messages below saying that they hope Tesla will face up to the problems in the future and cherish its hard-earned brand image. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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