As the pioneer of the electric vehicle era, Tesla has brand and market first-mover advantages around the world, which has been fully reflected in its sales. At the same time, as the dominant player in the era of fuel vehicles, Volkswagen was slow to move in the era of electric vehicles. Now, Volkswagen has also begun to exert its strength and has made frequent moves in product and publicity offensives. On March 15, the "Volkswagen Power Day" was held, which was said to be inspired by Tesla. At the meeting, Volkswagen announced its layout and planning in the electric vehicle market. Volkswagen said that the battery cells it developed with intelligent technology have the characteristics of simple structure and low cost, and the entry-level molding cost equipped with Volkswagen standard battery cells will be reduced by half. In addition, Volkswagen said it plans to sell 1 million electric vehicles this year and become the global leader in the electric vehicle industry by 2025. Moreover, Volkswagen also stated that the research and development of fuel vehicles has basically stopped and it is fully transforming to electric vehicles. According to Volkswagen's annual sales target, its sales will surpass the current industry leader, Tesla, which sold 500,000 electric vehicles worldwide last year. Its sales target for this year has not yet been announced, but it is not expected to reach 1 million. Currently, Volkswagen has only launched one pure electric model, the ID.4, in China, and the annual production capacity of this model in Foshan and Anting factories may reach 600,000 units. In comparison, Tesla has more advantages in terms of brand, product matrix, and intelligence level. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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