Faced with an increasing number of channels, CPs have more and more choices. However, the quality of the channel is a problem that worries many CPs. Moreover, in the process of selecting channels, there are also quite a lot of considerations, such as the quality of channel users, the cost, whether it brings volume, etc. These issues trouble many CPs. So can we select channels through some constant indicators to reduce our time cost in channel identification and selection? 1. Key Person When choosing a channel, you need to find the key person. When you confirm that a channel is suitable for you, you must find the right key person. This key person can bring you not only a simple channel product, but also save you a lot of learning costs, reduce your trial and error costs in channel placement, and quickly and deeply understand the channel. 2. Key Product 3. Key Provide What kind of key contribution can a key connector and key channel product bring to you? This is a point worth pondering and analyzing. For example, some channels have high activation costs, but the user conversion rate is indeed very high. Taking e-commerce as an example, the assessment of customer acquisition costs is very important. If the customer acquisition costs are controllable, can we accept the reality of relatively high activation costs? For different products, the assessment points of key contributions are of course different, and this requires CPs to make distinctions for their own products. 4. Key Position 5. Key Price This issue is definitely a point that many CPs care about very much, and it is also the most important point when choosing channels. As I mentioned above, CP must evaluate key prices and clarify its own assessment requirements, such as click cost, download cost, activation cost, registration cost, customer acquisition cost, next-day retention cost, 7-day retention cost, monthly retention cost, etc. ASO optimization service click link: ASO optimization service introduction IOS accelerated review click link: //www.opp2.com/8854.html APP Top Promotion (www.opp2.com) is the top mobile APP promotion platform in China. Welcome to follow our official WeChat public account: appganhuo [Scan the top APP promotion WeChat QR code to get more dry goods and explosive materials] |
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