From Tencent Zhihui to social advertising, how native advertising can help precision marketing

Tencent products, a high-quality performance marketing platform, are definitely one of its core resources. So do you really understand the product advantages of precision marketing? Through this article, you can learn the user manual of Tencent Zhihuitui and WeChat advertising products, which is easy to understand and concise.

1. What is Tencent Zhihuitui ?

Zhihuitui is an online marketing service that integrates the high-quality resources of Tencent's three major systems: information, entertainment, and social networking . It integrates the high-quality resources of Tencent's three major systems of information, entertainment, and social networking, covers users of Tencent News , Tencent Video , Tencent Mobile, etc., and provides advertisers with precise online performance marketing services.

• Massive users, covering Tencent's 800 million highly active users, reaching a wide range

• Rich resources, integrating Tencent's best information, entertainment, and social resources

• Precise delivery, Tencent big data foundation, deep mining, precision marketing

• Flexible combination, video, graphics and text resources can be combined and delivered flexibly

1. Tencent News Client

Advertising formats are diverse, with text and pictures combined to create rich audio-visual effects, allowing performance advertising to be presented in multiple forms.

2. Tencent Video

The number of people covered weekly and monthly has increased rapidly, catching up, and user coverage has increased steadily, ranking first.

3. Tencent

With an average daily PV of 930 million, far exceeding other news portals, Tencent has become one of the main channels for users to obtain news on PC.

4. Tencent Mini Homepage

Automatically pop up after logging into QQ, with 820 million monthly active users

Pay-per- click : CPC

2. What is WeChat Advertising?

WeChat advertising is based on the massive number of WeChat users. It displays promotional information in the form of original content similar to friends ', and is an effective advertisement. Precisely targeted push to target users , supporting multi-dimensional combination targeting such as region, gender, age, education, and interests.

• Covering nearly 600 million active users

• Multiple interest tag targeting

• Native advertising improves conversions

1. Public account advertising

Based on the WeChat public platform , it is displayed at the bottom of the public account article page. The display forms are public account following, activity H5 page , and application download template. It supports precise targeting and meets various promotion needs.

Pay-per-click: CPC.

2. Moments Ads

The 5th information flow displayed in the circle of friends mainly displays in the following forms: picture and text ads and video ads , which can support jumping to the public account to follow, public account picture and text information, H5 page, and application download.

Pay for performance: CPM is paid per thousand impressions.

Based on the massive number of WeChat users, WeChat advertising accurately displays marketing information in the information flow of WeChat Moments in the form of original content similar to Moments.