After the "battery gate" comes the "chip gate", how long can Apple's stock price last?
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Fresh off the news of the “battery scandal” in which Apple concealed the fact that users could slow down their iPhones on their own, the company was hit by a chip vulnerability, but its stock price rose instead of falling. On Thursday evening, January 4th, US time, Apple announced that all of its Mac computers, iPhones and iPads are affected by the two recently discovered chip vulnerabilities Meltdown and Spectre, and no one has been found to exploit the vulnerabilities to harm users. Apple said that the latest operating system update can protect users from Meltdown attacks, and Apple Watch is not affected by Meltdown. It plans to release a patch through the Safari browser in the next few days to help users resist the impact of Spectre. However, the next day, Apple's stock price did not fall, but rose significantly. This Friday, Apple's stock price rose above $175 during the day, up more than 1% on the day, returning to the level more than a week ago. More than a week ago, Taiwanese media reported that Apple would reduce its expected iPhone sales in the first quarter of this year by 40%, causing Apple's stock price to fall. Since then, Apple has never returned to above $175. In response to the vulnerability issues of ARM and Intel processor chips, Apple commented on Friday that the Apple Watch is not affected by the Meltdown and Spectre vulnerabilities. Finally, Apple closed up 1.14% on Friday at $175 and continued to rise after the market. Intel closed up 0.7% and fell slightly after the market. As mentioned before, the chip vulnerability was first exposed by chip giant Intel. On Tuesday, Intel said that its processors have design flaws in the above two vulnerabilities, and computers using its products in the past decade or so may be affected. Similar problems also exist in friendly companies including AMD and ARM. After the vulnerability was discovered, as of the close of Thursday, Intel's stock price fell nearly 6%, while its competitor AMD's stock price rose 15%. Apple's statement acknowledging the vulnerability means that product quality issues have emerged again after last month's "battery door" incident. Late last month, Apple admitted to throttling old phones, emphasizing that this was a "feature" to prevent old models from accidentally shutting down. Two iPhone 7 users subsequently filed a class action lawsuit in a California court, claiming that they had never agreed to Apple throttling their phones and demanding compensation. Apple is facing a credibility crisis. Last Thursday, Apple issued a statement apologizing for slowing down the performance of previous-generation iPhones to protect battery stability, denying that it intentionally shortened the life of its products, and proposing to reduce the price of battery replacements for newer iPhone models that have expired from warranty from $79 to $29, from late January to December 2018. Barclays analysts were quoted this week as saying that Apple's low-cost battery replacement strategy could reduce iPhone sales by 16 million units this year. Barclays analysts estimate that about 519 million users are eligible for the $29 battery upgrade program, and up to 10% of users will choose the $29 battery replacement plan, and 30% of these people will choose not to buy a new iPhone this year. In fact, Apple has had some good news recently. On New Year’s Day, Apple’s App Store sales reached $300 million, and in the week starting from Christmas Eve, consumers spent more than $890 million in Apple Stores, which means that Apple’s total revenue during the holiday period exceeded $1 billion. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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