Build a product ecosystem together to create a better future and carry out the "new car new ecosystem" to the end

Dear users and partners:

Good afternoon, everyone! Welcome to the 2021 Changan Automobile Technology Ecosystem Conference to jointly open up new cars, new ecology and a new future!

As early as October 2017, Changan Automobile launched its third entrepreneurial venture - the Innovation and Entrepreneurship Plan, and has continuously iterated and optimized it, and has been unwavering in its transformation and upgrading.

On May 10 this year, we completed the 20 millionth Changan brand car off the assembly line, becoming the first Chinese brand automobile company to exceed 20 million vehicles, demonstrating the strength of Chinese brands to move forward. From January to July, we worked together with our users, friends and partners to overcome the difficulties of chip shortages and power shortages, and continued to maintain a good growth trend. The group's sales exceeded 1.37 million vehicles, a year-on-year increase of 38.4%, 19.2 percentage points better than the industry. Changan brand car sales exceeded 1 million vehicles, a year-on-year increase of 46.1%, 26.8 percentage points better than the industry. Here, on behalf of Changan Automobile, I would like to express my sincere thanks to the vast number of users and partners who have cared and supported us for a long time!

This morning, Chairman Hua Rong released Changan Automobile's "New Car New Ecology" strategy, which comprehensively presented Changan Automobile's future development blueprint with six "new" development directions. This has further strengthened our determination to transform and develop high-quality. Changan Automobile's transformation path will surely become wider and wider, and we will become more and more confident.

In the new automotive industry ecosystem, vehicle products are still the main responsibility that vehicle manufacturers must bear, and the only ecological closed loop that they must lead and complete. For partners, this closed loop is a link to provide technology co-creation and an "incubator" for ecological co-creation; for users, it is an "experience camp" that provides caring services and is often updated; for Changan Automobile, it is the strict self-discipline of "even if there are thousands of stars, I will still be a shining star."

Looking to the future, the beauty of "new cars and new ecology" is within reach. How to stand out and achieve transformation in the fierce industry competition. Changan believes that the key is to drive new cars and new products with "black technology" in the future. I would like to take this opportunity to communicate with you about Changan Automobile's product and technology thinking based on "new cars and new ecology". The theme I share is: innovation and co-creation of new cars, openness and win-win new ecology. History has proven many times that openness will eventually defeat closure. Let us work together to create, build a product ecology, win a better future, and carry out "new cars and new ecology" to the end!

First, let me share Changan Automobile's vision for new vehicle platforms and products with our co-creation partners. We will innovate digital capabilities to create a "123" business model, architecture and platform that is evolvable and iterative and meets the needs of users in all scenarios. Among them:

“1” is the new business model of “cloud-network-platform-scenario”.

We will work together with all our partners to implement digital transformation and upgrading, and build a new business model of "a cloud in the sky, a network in the air, a platform in the middle, and all scenes on the ground". Based on the customer data operation platform, we will use the ONE-ID of users and cars to connect the shared data cloud, and redefine people, goods, and places through a four-end direct connection to customers, manufacturers, car computers, and sales consultants. We will directly connect with users and partners, open up Changan's capability system, realize online digitalization, offline scenario-based and service experience, and jointly build a new travel ecosystem for the future.

"2" stands for the Ark architecture and the SDA architecture.

Based on the traditional automobile track, we released the MPA Ark architecture, a new intelligent platform covering A-class to C-class, which is alive and evolving, in November last year, which fully opened the new era of Changan Automobile R&D 4.0. In the future, we will continue to evolve the Ark architecture, upgrading from traditional internal combustion engines to various electrified power sources such as HEV, REEV, and PHEV, ensuring a 30% increase in power and a 30% reduction in energy consumption, and will match it with a smart growth-type electronic and electrical architecture to achieve a new experience of "four transformations" in the future, namely, pre-positioning of future technology, genetic integration of human and vehicle, diversification of experience design, and leapfrogging of quality bottom line.

We have a keen insight into the development trend of new automobiles. Based on the new automobile track, we are committed to building a super digital platform for intelligent automobiles that provides full-scenario services for users - the SDA architecture. This architecture will have four major features: first, hardware plug-and-play, flexible and schedulable resources; second, global remote management, gradually realizing open full-car scenario orchestration; third, digital ecosystem openness, open software functions can be subscribed according to user needs; fourth, in a safe environment, data closed-loop self-evolution, and intelligent learning can grow. I believe that based on the free-to-use changes in the form, experience, and attributes of the SDA software architecture, we will surely create a new species that is often used and new, providing users with a safe, time-saving, worry-free, and customizable ultimate experience, and providing partners with a reliable link for technology co-creation and an infrastructure for ecological co-creation.

“3” refers to our full efforts to promote the new energy “Shangri-La” plan and create three new dedicated electric vehicle platforms: EPA0, EPA1 and EPA2.

Based on the diverse needs of users, we cover multiple levels such as small, compact, medium and large, forming multi-form products such as coupes, SUVs, MPVs, etc. Here, we sincerely invite all ecological partners to participate in green co-creation and work together to achieve the dual carbon goals.

Based on the construction of the new "123" architecture and platform, we will build and open a product layout that is leading in all areas and provides customers with ultimate experience in multiple scenarios.

In the future, we will face a new group of people who were born in a stage of great social development, grew up in a period of great Internet transformation, and matured in an era of diversified demands. Through big data analysis and extensive interactive communication, we can gain insight into them: they express their individuality externally, cultivate self-satisfaction internally, use their ID to build a circle fortress, and "change" is their YYDS.

In response to the diverse needs of new groups based on changing scenarios and changing roles, we will use the "saturated" product definition model to create a new car species with the characteristics of the new era, a smart and interesting community! Give the new car an interesting soul with "changing emotions and expressions"; give the new car a good-looking skin with "changing forms and changing postures"; give the new car a broad body with "changing space and changing performance"! We hope to bring users an experience that subverts the past.

In the next five years, we will transform technology into real experience and launch more than 20 new smart electric models to meet the full-scenario needs of new groups. By 2025, Changan brand sales will reach 3 million units, with new energy accounting for 35%, and we will move forward unswervingly towards becoming a world-class automobile company.

Next, we will create a technological driving force to drive innovation in product and service ecosystems.

In order to achieve continuous innovation in product and service ecosystems, we will take technology as the core driving force, form a four-layer technology research and development system of "foresight - advance - application - product", and work with many partners to jointly promote the breakthrough and application of key core technologies, create an original technology source, achieve technological leadership and independent control, and use technology to drive the rapid implementation of new product and service ecosystem innovation.

We will continue to evolve and iterate traditional track product technology to ensure that technology continues to lead. The core of Changan is to do a new generation of powertrain, vehicle design, and locomotive matching integration, and thus open up to form ecological cooperation.

At the same time, we will accelerate the construction of core capabilities for new cars and new tracks and create a new digital engine. Based on the new six-layer vehicle architecture definition, we will work with various ecological partners to deploy full-stack capabilities for future competition, bringing users a digital experience that breaks through reality, embraces virtuality, and touches the future, truly realizing data-driven architecture and software-defined cars.

In order to realize the implementation of the "new automobile and new ecology", we have planned three categories and four fields during the "14th Five-Year Plan" period, involving a total of 193 key core technologies such as chip design, centralized control, and operating system. We look forward to like-minded partners to jointly create and share a new capability platform and build Changan Automobile's "6337" new technology capabilities. Among them:

"6" refers to the six-layer structure of the new car, namely, the mechanical layer, the energy layer, the electronic and electrical architecture, the operating system, the application software, and the cloud big data. The first "3" refers to the three new operating systems of intelligent manufacturing, intelligent management, and intelligent products, which realize the transformation from traditional manufacturing enterprises to new technology-based enterprises. The second "3" refers to the three digital business foundations of digital cloud, data closed-loop network, and software service platform, which have the characteristics of industrial digitalization and digital industrialization, and create a digital Changan with the Internet of Everything. "7" refers to the seven core special technologies of "chip, screen, device, core, map, network, and sky" for the intelligence of new cars.

We will make full investments in organization, manpower and funding to safeguard our technology planning and capabilities.

We will innovate and create a new organization with technological genes. We will implement the agile organizational structure of "small headquarters + business group + shared platform + incubation innovation" internally, establish software technology companies, advanced technology centers, forward-looking technology research institutes, etc., and formulate various incentive measures such as project follow-up investment, deferred bonuses, restricted stocks, employee stock ownership, etc. to form a strategic technology organization. We will open up the list of technology projects externally, create an innovation incubator, and explore new ways to allocate resources in the market. Ultimately, we will achieve the goal of being the source of innovation for new automotive technology.

We will continue to recruit new digital technology talents and increase investment in science and technology. By 2025, we will build an original development team of "new energy + software system + autonomous driving" with a total of more than 3,000 people, more than 20 international leading talents, and more than 200 industry leading talents. During the 14th Five-Year Plan period, we plan to invest 150 billion yuan in the entire industry chain, 70 billion yuan of which will be used for the research and development of new automobile-related technologies, create more than 2,000 patents each year, and build a digital technology ecosystem.

The strategy has been formulated and the path is clear. We will innovate boldly, quickly promote implementation, and achieve quick wins in products and services.

In terms of new products, we will accelerate the launch of new products. We have released new products this morning. The first UNI sedan UNI-V based on the Ark architecture upgrade will be launched in the first quarter of next year. New car species based on the SDA architecture are being accelerated. A158, B369, and C385 built on a new dedicated electric vehicle platform will be launched in the second quarter of next year.

In terms of new scenarios, we will quickly implement a new service experience. We will innovate and create a new active, intelligent and diversified UNI Service, and complete the direct connection and direct operation service ecosystem layout on December 30. In the initial stage, we will implement UNI comprehensive service centers, shared function centers, and magic modification factories in all scenarios in the five central cities of the east, west, south, north and central regions, giving technology warmth, hiding care in details, and meeting interesting souls.

In terms of new technologies, we will accelerate the application of new technologies. In terms of new energy, this conference will release Changan's new generation of super electric drive, and will also release battery steward technology and Changan new energy technology brand. In terms of intelligence, we will soon mass-produce the first intelligent parking APA6.0, and release the technology of APA7.0, and launch the first domestic full-scenario digital twin development and open platform to achieve user co-creation and win-win for ecological partners.

Facing a new starting point, new strategy and new pattern, Changan Automobile is willing to take a more open attitude and work with all users, friends and partners to seize the opportunities brought by the new round of scientific and technological revolution and industrial revolution, jointly build a new automobile ecology, and paint a brighter future!

Tech Changan, smart partner!

Thank you everyone!

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.