How to expand keywords in Baidu bidding account?

Users' search behaviors vary, and search tendencies for the same product vary at different times. In order to keep Baidu promotion account traffic accurate and stable, SEM specialists must regularly conduct keyword expansion work.

Keyword expansion means that after a Baidu bidding account has been promoted for a period of time, it adds new keywords based on the existing keywords of the account. These words may be words that were not considered in the early stage of account establishment, or they may be new words/other words generated by changes in user search habits. Expanding new words can allow the account to obtain more accurate traffic, and can also avoid the phenomenon of matching high-priced words with such new words. Here are four methods for keyword development:

How to expand keywords in Baidu bidding account?

(1) The search terms filtered in the search term report are the real searches of users, which best reflect the real needs of users. In the search term report, look for "words with conversions" and "words without conversions but related to account promotion" that are not in the account and add them to the account. If necessary, you can further expand the terms based on these terms.

(2) The recommended words that appear in the drop-down box when you enter a word in the search box are filtered out from the search engine's associated words. These words are user search features recommended by Baidu after big data analysis. The search engine associated words are different in different periods, so you need to add these valuable words to your account regularly.

(3) It is also necessary to regularly check and filter related search terms among related search terms to find valuable ones and add them to the Baidu bidding account. The conversion ranking of account keywords will definitely vary in different periods, so it is generally recommended to enter the top ten conversion keywords in the search engine in turn, and then select valuable words from the related search terms.

(4) In the Baidu Index query results, filter the Baidu Index by entering the core conversion words, click the demand map, and look for high-quality keywords that are not in the account but have high demand.
The above are several methods for expanding keywords when the product line does not change. If the product line changes, you will need to add new product-related keywords. In short, keyword expansion can effectively supplement the account's high-quality traffic and achieve a dynamic balance of account traffic.