The data in this report comes from Jiguang Big Data's "2017 Q2 Mobile Data Report ". In view of the large amount of data in the original report, Xiaomoli selected and sorted out some key data indicator reports (referred to as highlights) from the perspective of APP promotion and operation , analyzing the development status of the mobile phone industry in the second quarter and the performance of major mainstream manufacturers in the industry. The following is a simplified version of the report compiled by Xiaomoli. Whether it is inspiring for App Store promotion work depends on you~ Overall reporting period: April 2016 - June 2017 Report highlights:In the second quarter, Huawei retained its title of mobile phone sales champion, and vivo ranked second with a sales share of 17.4%. Apple's sales have dropped significantly compared to the same period last year. Apple fans may be waiting for a new iPhone model for ten years. Huawei user loyalty has dropped significantly compared to the previous quarter, and OV's appeal to Huawei users is increasing Samsung user loyalty has declined for five consecutive quarters, and Huawei is the most popular brand among Samsung users who switch phones OPPO and vivo are most popular among young users, with users under 25 accounting for more than 50% of both brands. Full network support has become the standard for Android users. 83.7% of Android phones sold in Q2 2017 were full network support. 1. Analysis of mobile phone ownershipTop 3 mobile phone brands in China in Q2 2017 : iPhone, Huawei, OPPO
Overview of mobile phone brand ownership in cities of different levels in Q2 : In first-tier cities, more than 4 out of every 10 mobile phones are iPhones
2. Mobile Phone Sales AnalysisDomestic mobile phone sales share in Q2 2017 : Huawei retained the sales champion, accounting for 21.1% of domestic mobile phone sales in Q2
Q2 sales trends of mainstream mobile phone brands : Apple’s 10th anniversary, new iPhone models target users may wait with money
Top 10 mobile phone models sold in Q2 :
3. User portraits of mainstream Android phone brandsUser portrait of mainstream Android phone brands - Huawei Huawei users: More than 50% of users are over 35 years old
User portrait of mainstream Android phone brands - OPPO OPPO: A mobile phone for young people
User portrait of mainstream Android phone brands - vivo Vivo users: younger than OPPO users
User portrait of mainstream Android phone brands - Xiaomi Xiaomi users: Nearly 40% of users are under 25 years old, still older than OV users
User portrait of mainstream Android phone brands - Samsung Samsung users: Rich product line, covering users of all ages
4. Mobile App InstallationSummary of high, medium and low-end mobile phone application installation : On average, 62.4 apps are installed on each high-end computer
Installation preferences for high, medium and low-end mobile phone applications : The preference of mid- to high-end mobile phone users for food, drink, entertainment and recreation apps is significantly higher than the national average.
Installation preferences of mainstream Android mobile app types Note-taking apps are popular among vivo, Xiaomi and Samsung users
Note: Ownership: The total number of active mobile phones in the country calculated based on the number of active mobile phones monitored by Jiguang Big Data with at least one data report within a specified time period Sales volume: National mobile phone sales volume estimated based on the increase in the number of mobile phones monitored by Jiguang Big Data within a specified time period User loyalty: The proportion of users of a certain mobile phone brand who choose the original brand when changing their mobile phones. The higher the proportion, the higher the user loyalty. The author of this article @众量极小茉莉 is compiled and published by (青瓜传媒). Please indicate the author information and source when reprinting! Product promotion services: APP promotion services Advertising |
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