Mindbody: 2023 Predictions

Mindbody has released its 2023 Predictions Report. The business environment is changing rapidly due to COVID-19 resurgence, political instability, and soaring inflation. So, what does the future hold? Mindbody surveyed leaders of top wellness brands to share their predictions for 2023 and beyond. While their perspectives varied, they shared a common optimism. Even in the face of complexity, they agreed that the opportunities for growth and impact are endless.

The Metaverse Will Expand

This is the continuum of the Internet's development. It will become the meeting place for all realities and will create an intoxicating environment. Researchers predict that global AR and VR revenue growth will exceed $125 billion by 2024. Therefore, leading fitness brands such as TRIB3 will continue to join.

Personalization is just around the corner

Personalization will become increasingly important in 2023. According to a recent McKinsey article, more than 70% of consumers expect personalized interactions with brands, and more than three-quarters of consumers become frustrated when brands don’t deliver on that.

Music strategy helps retain customers

According to the 2022 Well-Being Index, 71% of consumers say music motivates them during exercise, and more than 40% say they discover new music through their fitness routines.

Corporate culture becomes more important

How can brands attract and retain high-quality talent? The answer is flexibility and corporate culture.

Consumers seek a universal approach

Consumers have expanded their definition of wellness – it now encompasses more than just staying in shape, but also reducing stress and feeling confident. It’s looking for a sense of community and belonging. It spans the mental, physical and spiritual dimensions, with consumers prioritizing mental health the most.

Wearables make fitness more inclusive

According to the American College of Sports Medicine (ACSM), wearable technology is the most popular fitness trend this year, with more than 60% of Mindbody users using some form of wearable device.