Hyper HT, a medium-to-large luxury pure electric SUV under the Hyper brand, was launched globally and pre-sold on October 19, with a pre-sale price starting at only RMB 220,000. This model is regarded as the strongest challenger to Tesla Model Y in the domestic market with its unique gull-wing door design, rear king chairs, industry-first 800V 5C super charging and other highlight configurations, as well as its highly competitive price. Haobo HT is the third model of the Haobo brand and its first product for the medium and large luxury pure electric SUV market. The new car is built on the Haobo AEP3.0 high-end pure electric exclusive platform, with a length of 4935mm and a wheelbase of 2935mm, and has excellent space performance. In terms of appearance, the new car adopts a family-style design language, with a rounded and simple front face, and a closed air intake grille that echoes the sharp headlights. The side lines are smooth and dynamic, and the most eye-catching is the gull-wing door design, which not only increases the vehicle's sense of technology and aesthetics, but also improves practicality and safety. The gull-wing door only requires 34cm of horizontal space to fully unfold, and can be easily opened even in a narrow parking space. At the same time, the gull-wing doors are also equipped with a variety of sensing hardware to achieve anti-collision, anti-pinch and other functions. At the rear, the new car adopts a fastback design, equipped with a through-type taillight group and a slightly upturned ducktail. In terms of interior, the new car uses high-end materials such as log armrests and NAPPA leather seats, and is equipped with a 12.8-inch central control screen and a 12.3-inch full LCD instrument panel. The front seats can achieve ten-point massage and heating functions, and the rear seats are the only king-like chair design in the same class, which can achieve a 143° backrest adjustment angle and is equipped with electric sunshades. In addition, the new car is also equipped with a BOSE audio system, wireless charging and other configurations. In terms of power, the new car adopts a single-motor rear-wheel drive layout with a maximum power of 250kW and an acceleration of 0-100km/h in just 5.8 seconds. In terms of battery life, the new car uses a ternary lithium battery pack and supports the industry's first 800V 5C ultra-high voltage flash charging technology. This means that the new car can replenish a range of 450km in 10 minutes. In terms of intelligence, the new car is equipped with a "highway + city" NDA intelligent navigation assistance system, including three second-generation intelligent variable-focus laser radars, and uses Huawei's high-computing power AI chip, which can realize city + highway NDA intelligent navigation assisted driving, automatic parking and other functions. The pre-sale price of Haobo HT starts at 220,000 yuan, which has a clear price advantage over the Tesla Model Y of the same level. In terms of product strength, Haobo HT is not inferior to Model Y, and even surpasses it in some aspects. For example, Haobo HT has a larger body size and more spacious space, which is as comfortable as a large mobile flat; the interior materials are more luxurious, and the comfort configuration is richer; the charging speed is faster and the energy replenishment efficiency is higher. Therefore, Haobo HT can be said to be an all-round challenge to Model Y, and it is also the first choice for elite family cars. The start of pre-sale of Hyper HT marks the further expansion of the product matrix of the Hyper brand, and also brings new vitality to the domestic medium and large luxury pure electric SUV market. Data shows that in September 2023, Tesla Model Y sold 53,000 units in China, ranking first in the medium and large pure electric SUV market. The first model of the Hyper brand, the Hyper GT, has started delivery, with sales reaching 2,023 units in August 2023, successfully gaining a foothold in the market. The arrival of the Hyper HT, which has obvious advantages in interior, space, and comfort configuration, will undoubtedly bring greater pressure to the Model Y and make the medium and large pure electric SUV market more competitive. As a high-end luxury brand under GAC Aion, Hyper Haobo relies on Aion's globally leading technology and systematic large-scale industrial operation capabilities to launch a new high-end luxury brand, pursuing "ultimate performance and luxury, five-star peace of mind service" to bring users a high-quality travel experience. The Hyper brand takes "extreme" as its concept, strives for breakthroughs and innovations in design, performance, intelligence, service, etc., and takes high-end luxury pure electric SUVs as its main product direction, demonstrating strong competitiveness and appeal in the domestic new energy market. 91che believes that Hyper, as a new high-end brand launched by GAC, was launched relatively late in the domestic new energy market and needs to work hard on highlight technologies that consumers care more about, such as new battery technology, charging network services, intelligent networking, and autonomous driving, in order to have a chance to successfully break through. Judging from the three models currently launched by the Hyper brand, it has outstanding performance in these aspects and also has obvious advantages in price. Therefore, the Hyper brand has considerable strength and potential in the domestic new energy market, and also provides consumers with more choices and experiences. As its medium-to-large luxury pure electric SUV, the Hyper HT is undoubtedly one of its most representative and competitive products, and is also the strongest rival of Tesla Model Y in the domestic market. The pre-sale of the Hyper HT will surely trigger a new round of competition in the medium-to-large luxury pure electric SUV market, so let us wait and see. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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