Yang Honghai interrupted the dispute between Yu Chengdong and He Xiaopeng over AEB: Kia cars all have it, what's new?

AEB (automatic emergency braking system) technology has recently caused heated debate among auto company leaders.

Xpeng Motors CEO He Xiaopeng questioned on social media that the AEB technology of other automakers is fake, to which Huawei Intelligent Automotive Solutions BU Chairman Yu Chengdong responded that He Xiaopeng had no basic understanding of the industry's technological progress.

In this regard, Kia China's Chief Operating Officer Yang Honghai, who once said that "(Kia) has a lot of money and technology," recently joined in the fun and expressed his own views.

He said that AEB technology has been widely used in Kia cars, and models such as the Lion, the Tuojie, and the Carnival are equipped with this technology. "If the two of them hadn't argued publicly, I wouldn't think AEB is anything special."

AEB technology is an advanced driver assistance system that uses sensors and cameras to monitor the driving conditions in front of the vehicle and automatically activates the braking system when a collision risk is detected, thereby avoiding or reducing collisions. It is an important part of intelligent driving technology.

At present, AEB technology is very mature, but the relevant national standards are still being improved. It is understood that my country's "Performance Requirements and Test Methods for Passenger Vehicle Automatic Emergency Braking System (AEBS)" has been implemented since October 1, 2021.

Yang Honghai also revealed that the AEB technology of Kia's EV5, EV6 and other models can not only detect obstacles in front, but also detect the situation behind and to the side, and it is very accurate. He also shared his personal experience, saying that the day before yesterday when he was reversing and turning, the AEB technology detected that a car wanted to overtake him, and it automatically braked when he was reversing. He believes that AEB technology is a basic safety feature and should not be exaggerated.

So why did Richard Yu, He Xiaopeng and Yang Honghai argue over AEB technology? 91che believes that there are several reasons for their argument:

AEB technology is a technology that involves human life safety and is very important and sensitive to any car company. Yu Chengdong, He Xiaopeng and Yang Honghai all hope to demonstrate their technological advantages and social responsibilities through the debate, thereby enhancing their brand image and reputation.

Yu Chengdong and He Xiaopeng are both leaders in the smart car industry. Their companies have their own advantages and characteristics in the field of smart driving. Yang Honghai hopes to convey to the public the idea that "Kia is not behind in intelligence." The debate between them also reflects their different views and concepts on smart driving technology, as well as their different demands and expectations for the market and users.

AEB technology is a technology that reflects the technical strength and innovation ability of car companies. It is an important factor in attracting consumers in the fiercely competitive new energy vehicle market. Yu Chengdong, He Xiaopeng and Yang Honghai all want to highlight their product features and differentiation through debate, so as to increase their market share and competitiveness.

In summary, 91che believes that AEB technology is a technology worthy of attention and discussion. It is not only related to the safety of the car, but also to the level of intelligence and market competitiveness of the car. We hope that the debate between car companies can promote the exchange and progress of technology and promote the improvement of relevant laws and regulations, rather than falling into meaningless disputes and attacks. We also hope that consumers can look at AEB technology more rationally and objectively, choose the car products that suit them, and enjoy a safer and smarter driving experience.

According to the data from the China Association of Automobile Manufacturers, in 2022, my country's automobile production and sales reached 27.021 million and 26.864 million respectively, up 3.4% and 2.1% year-on-year, maintaining the growth momentum. In 2022, the sales of new energy vehicles exceeded 6.8 million, with a market share of 25.6%, entering the stage of comprehensive marketization and ushering in new development and growth opportunities.

It can be seen from the data that my country's automobile market has entered a new stage of development. Trends such as intelligence, electrification, networking, and sharing are changing the landscape of the automobile industry.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.