Zeekr claims to be "the world's only new energy brand with zero spontaneous combustion", and Avita personally refutes it

On the evening of January 8, Zeekr posted on Weibo that it had delivered more than 200,000 vehicles in 26 months, and claimed that it "continued to refresh the fastest delivery record of new forces and the world's only new energy zero spontaneous combustion record."

However, its statement was immediately questioned by another new energy vehicle brand. Avita forwarded Zeekr's Weibo and said: "No investigation, no right to speak. The only new energy vehicle in the world with zero spontaneous combustion, have you investigated?"

Avita's remarks immediately sparked discussions on the Internet, and many of Avita's fans chose to stand on the side of the brand, demanding that Zeekr produce evidence to prove its claims.

Obviously, what caused Avita's dissatisfaction was what Zeekr called "the only company in the world with zero spontaneous combustion." In this wave of publicity, Zeekr, while emphasizing the safety of its own batteries, severely offended other friendly companies. The implication is that except for Zeekr, all brands of new energy vehicles have had a record of spontaneous combustion.

In the field of new energy vehicles, battery safety is a factor that all manufacturers and consumers attach great importance to. Even Tesla, the leader in new energy vehicles, often used battery safety as a promotional point in its early days. Elon Musk often said that the probability of electric vehicles catching fire is 5 times lower than that of ordinary fuel vehicles.

In 2019, a Tesla Model S caught fire in Shanghai, which immediately made headlines. Musk then said: "More than a million fuel-powered cars catch fire every year, killing thousands of people, but a Tesla car fire that caused no casualties became the biggest headline. Why the double standard? This is the real question to think about."

Because of this, when Zeekr claimed that it was the only brand with zero spontaneous combustion, Avita personally came out to criticize it, emphasizing that he had no record of spontaneous combustion either.

Recently, it seems that domestic brands are very popular to argue with each other. Not long ago, Ideal released MEGA, calling it the safest and smartest MPV. However, Ideal's publicity caused dissatisfaction with Lantu. Li Boxiao, assistant to the general manager of Lantu, said on Weibo: "I am really surprised to see the release of MPV products of competitors. The so-called only and first, as long as the PPT fools the users, it is really the 'safest MPV'?"

Although Zeekr's publicity has caused dissatisfaction among other car companies, it cannot be denied that Zeekr's sales have indeed achieved a rapid increase. After entering this year, Zeekr's goal this year is to increase its delivery volume to 230,000 vehicles, which is twice the delivery volume in 2023.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.