Competition in the smart TV industry is becoming increasingly fierce. Whether it is emphasizing the advantages of massive high-quality content on its own Internet platform or advocating the powerful performance of the "hundreds of cores" processor inside the device, all smart TV manufacturers are doing their best to develop product advantages to seize this potential market. This year, TCL, a giant in the home appliance industry, and iQiyi, a leading brand in China's video industry, have once again cooperated in depth to launch a series of smart TV terminal products tailored for Internet families - TCL TV + iQiyi TV family. What kind of sparks will the combination of the two create? Let's take this evaluation to find out. Stylish appearance and exquisite workmanship As a well-established international national enterprise with 30 years of development in the home appliance industry, we are naturally full of confidence in TCL's product workmanship. After cooperating with Internet companies to develop products, the quality of TCL TV + iQiyi TV still did not disappoint us. The TCL TV+iQiyi TV in this review is 48 inches, model L48A71C, with a screen resolution of full HD 1920×1080, accurate color reproduction, and side-entry LED backlight technology, which can effectively reduce the number of LED grains to create a thinner body. The front visual effect of the machine is very good, and the narrow frame design gives people a full sense of "screen déjà vu", combined with the "ultra-thin" design for TV products and the piano paint on the surface, the overall style is very fashionable and technological. The bottom of the body is a transparent belt with the TCL logo, which not only embellishes the appearance of the machine, but also serves as a working indicator light. The base of the machine is made of glass, with the "TV+" logo marked in the lower right corner. The back of the machine is not much different from ordinary flat-panel TVs. The speakers are arranged under the fuselage. It may be considered that the wall-mounted placement environment is taken into account. The power interface is designed in the middle position. The left side of the back is the TV interface and button. The RJ-45 network cable, AV video output, VGA output, antenna input, and two HDMI and USB interfaces are arranged in a relatively rich manner, which fully meets the needs of ordinary families. It is particularly worth mentioning that there is a physical button in the lower left corner of the back of the TV. Although there is only one, it is designed to be a rocker-style similar to the game console handle. Basic TV operations can be completed by turning it in all directions. This "five-in-one button" method is still very innovative. As for the remote control that is truly in the hands of the user, TCL TV+ iQiyi TV A71C follows the minimalist style of the current trend. The green combination of the back cover looks more youthful. The layout of the less than ten buttons on the front is very similar to the remote control of Xiaomi TV. The rubber buttons are also comfortable to use. The system style is popular, and the video resources are extremely rich. The built-in intelligent operating system allows users to operate the TV based on the system UI, which is the biggest difference and feature of smart TVs compared to traditional TVs. The user experience of the system UI has also become the most intuitive factor in judging the quality of smart TVs. The system of TCL TV+iQiyi TV is customized based on Android 4.2. The overall UI design is maintained at the same level as other mainstream smart TV interfaces. The system response speed gives people a good sense of follow-up, and the overall system fluency is acceptable to most users. Smart TVs pay more attention to online streaming video content on the Internet. TCL TV+iQiyi TV A71C also sets the traditional function of watching TV real-time channels as a sub-section. The first screen of the TV interface is a recommendation of film and television resource content. A quick access to view historical playback records is set on the left, but overall, this interface can recommend the latest and most valuable video information to users in a timely manner, which is convenient for users to browse quickly. The "Film and Television" section on the second screen of the TV is the focus of our attention. As a product that cooperates with the online video content provider iQiyi, what can users "see"? "Watch" how much? Naturally, it is the biggest selling point of the product. TCL TV+iQiyi TV A71C did not disappoint this time. The 12 sub-sections in the "Film and Television" category, including "Movies" and "TV Series", give people the first impression that they are full of content. First of all, in terms of the quantity of content, the three major content series of movies, TV series, and animations that consumers are most concerned about are all in the thousands, of which the total number of movies exceeds 2,000. Different resources will have detailed content introductions after clicking on them. Variety shows that the current audience is more concerned about, as well as sports, finance, and education video content are also included, and the categories are quite rich. In terms of content quality, more than half of the film and television resources are high-definition resources, and a 1080P high-definition area is reserved in the section, which contains more than 3,000 full-HD video content, and even involves some distinctive micro-movies. In the test, the network bandwidth of about 8M can basically experience 1080P smoothly, and the video playback also supports switching down the resolution and skipping the opening and ending of the video to reduce network consumption and further enhance the user experience. In addition, through a special movie accelerator similar to U-KEY, you can also turn on TV+'s original weekend theater function, which pushes 1080P high-bitrate high-definition film and television programs every week. As long as the device is plugged in, the system will automatically cache the programs pushed that week when idle, and users no longer have to worry about network problems and being unable to watch 1080P content. The mature software platform and convenient web browsing can have rich games and application extensions like smartphones, which is an important reason why many people are interested in smart TVs. In TCL TV+ iQiyi TV A71C, "App Store" and "ATET Game Hall" are the two major sources of TV extension programs and game resources. The interface layout and software types of the "App Store" are not much different from other TV App Stores. Limited by the relative scarcity of TV version applications, the number of applications in the "App Store" is still very limited, but we found that TCL is currently integrating resources with Android third-party application platforms such as "App Store", and I believe that it will still be able to usher in an increase in quantity in the future. As for the "ATET Game Hall", the games provided in it are specially adapted for the TV interface. Considering that TCL is also actively entering the living room game market and has released game box products, and has a strategic partnership with the game platform ATET, this program entrance is more like a mapping and guidance for the future multi-platform game layout, and its value is immeasurable. In addition to the "Music Station" that can provide music-related content, there are also many special applications such as "Duo+TV", "Jump Bar", and "Audio News". The "Panorama Browser" that comes with the TV is also remarkable. The web page loads quickly and supports browsing in different modes. With the "iFlytek TV Input Method" pre-installed on the machine, it can have a good operating experience. The hardware configuration is mainstream, and interactive operation is the highlight . In terms of internal hardware parameters, since TCL's official information is not clearly marked, after multiple verifications, we speculate that TCL TV+iQiyi TV A71C uses a 1.2Ghz dual-core CPU Mali400 dual-core GPU, DDR 1G, FLASH 4G. This configuration is currently at the mainstream level and fully meets the hardware requirements of smart TVs. In terms of video playback, which is the most important thing for TV, we used three videos with different packaging formats and resolutions for testing. TCL TV + iQiyi TV A71C can easily handle 720P and 1080P high-bitrate videos in various formats, and drag and drop fast forward without stuttering. The TV supports Wi-Fi and local network cable networking. From the perspective of networking operation, it is still organized, convenient and easy to use. As an important part of the future smart home category, the connection between smart TVs and mobile terminals such as smart phones has become the focus of research and development of various TV manufacturers. TCL TV + iQiyi TV A71C will not ignore this feature. The "Multi-screen Interaction" application under the application section is the entrance to connect to smart devices. Android devices can download and install mobile terminal programs after scanning the code in the TV interface. Although the TV has cooperation with iQiyi in content, the multi-screen interaction software on the mobile phone is developed by TCL itself. The software is well compatible with the Android 4.4 system and ART mode. In the same LAN environment as the TV, it can be used as a TV remote control in two ways: touch and voice. In the media sharing session, the software is quite user-friendly. It can first classify the media resources in the mobile phone. Users can directly choose whether to browse on the mobile phone or deliver to the TV screen. In the test, video and picture files were shared smoothly. If media sharing is turned on, the work of adjusting the volume when watching videos is handed over to the volume button of the mobile phone. The design is very convenient for users to operate. User experience and summary In summary, TCL TV+iQiyi TV A71C, as a product of cross-border cooperation between traditional TV manufacturers and Internet video portals, really gave us a great surprise in terms of rich network content, especially online video content. Excellent design and quality and high interactivity with other smart terminals, plus the greater achievements that TCL may make in the field of online video content and living room games in the future, also make such smart TV products from traditional home appliance brands an excellent choice for modern home life. In today's fiercely competitive smart TV market, TCL did not take the path of "competing on hardware", but instead put more effort into the content experience that users can see more. Coupled with some very practical smart applications and the product price of 4,390 yuan, it is a very cost-effective choice. For users who want to watch "blockbuster" in the living room, the "one-stop supply" of various high-definition films and televisions will definitely become a powerful assistant for family life. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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