Tian Ji's horse racing? It was just to help with publicity.As we all know, before launching new flagships, Android phone manufacturers like to have a "Tian Ji horse race" with the iPhone. They compare the battery life of a thousand-yuan phone with the iPhone, the screen of a 2,000-yuan sub-flagship with the iPhone, and the fast charging of a real flagship with the iPhone. They all seem to be trying to convey one idea: the iPhone is already behind, and Apple fans should switch to Android phones.
But what is the effect? In fact, after the release of iPhone 13, Apple's position in the high-end market has become more and more solid. As we all know, from mini to Pro Max, the price range of the iPhone 13 series is 5199 yuan to 8999 yuan. According to statistics from the Anhu Protectorate, Apple's market share in the 5,000 to 8,000 yuan price range is 83.6%, and in the 8,000 yuan price range, it is as high as 94.1%. To be honest, it is not an exaggeration to describe Apple's position in the high-end market as "the only one". It seems that the "Tian Ji horse racing" strategy of Android manufacturers has not worked, and it has only given Apple publicity in vain. As an iOS user for many years, I want to speak my mind. For Apple fans, the promotion of Android phone manufacturers is often ineffective. Apple phones are so famous that most people have already known its shortcomings before buying an iPhone, such as slow fast charging, poor battery life, weak signal, etc. However, everything has its pros and cons. No one buys a phone because of its cons. Most people buy it for its pros. Many people lose interest in Android phones after getting used to iPhones. There are three simple and crude reasons. First, there is no embedded advertisingWe don't buy iPhones, we buy iOS devices. It's hard for people who haven't used iPhones to understand the advantages of iOS. Let's change our perspective. Good design is to do "subtraction" first, rather than adding meaningless content. Don't look at what it has, look at what it doesn't have. Obviously, compared with Android, iOS has a very important difference: no embedded advertising. You don’t have to worry about some unknown apps appearing on your phone for no reason, you don’t have to worry about the system settings suddenly jumping to a promotional web page, and you don’t have to worry about the app store "intelligently" recommending a bunch of apps every time. Although the embedded ads on many Android phones can be turned off, there is a misunderstanding here. If you are a young person who is familiar with mobile phones and other digital devices, you will probably not be affected, but what about consumers who are not familiar with mobile phone systems? In comparison, the iOS system is more suitable for most people to "retire". Apple does not make money from advertising, but its appearance is more elegant. Secondly, 8 years of system updatesThe biggest fear of computers is updating the system, but the biggest fear of mobile phones is not being able to update the system. Because mobile phones are very private personal items, unlike computers that are only used for work and entertainment. Mobile phones store a lot of personal privacy data, and security is of paramount importance. I don’t know if you still remember that in September of this year, Apple pushed the official version of iOS12.5.5 for old models such as iPhone6 and iPhone 5S. The purpose was to push security patches and fix security vulnerabilities. You must know that iPhone 5S is an old model from 2013, and iOS12.5.5 was pushed in 2021, with a maintenance time of up to 8 years. Of course, iOS12.5.5 is only a security update, not a functional update. However, even Xiaomi, known as the "model worker in the industry", cannot upgrade Xiaomi Mi 5 to MIUI12.5, but Apple can do it. The iPhone 6S, which was released 6 years ago, can still be upgraded to iOS15. Who else can provide functional updates for 6 years and security updates for 8 years? Finally, performance is at least 2 years aheadFor smartphones, the operating system is secondary, and hardware performance is the most critical. After reading the first batch of test data of Snapdragon 8 Gen 1 from Geek Bay, I have to sigh: Apple is at least 2 years ahead of the Android camp, whether it is CPU or GPU. Using overclocking to improve absolute performance is a hooliganism, because the heat dissipation conditions of mobile phones are very poor. If you want to understand the true strength of the flagship chip, the "energy consumption ratio" is the most critical. Although the GPU performance of Snapdragon 8 Gen 1 has surpassed A14, its energy consumption performance is still not optimistic, only slightly better than Snapdragon 888. According to Geekbay's measured data, in terms of CPU, the multi-core energy efficiency ratio of the full-blooded A15 is 570, while that of the Snapdragon 8 Gen 1 is 343, which is 40% lower in energy efficiency. In terms of GPU, the energy efficiency ratio of the full-blooded A15 is 6.84, while that of the Snapdragon 8 Gen 1 is 3.84, which is 44% lower in energy efficiency. You know, the energy efficiency has only increased by 19% from Snapdragon 888 to Snapdragon 8 Gen 1. There is no doubt that the performance of A15 is still more than two generations ahead of Snapdragon 8 Gen 1. SummarizeWhy do many people lose interest in Android phones after getting used to iPhone? The reasons are simple: 1. The Android system has many new features, but the problem of "embedded advertising" has never been improved; 2. The Android camp likes to use the strategy of launching a large number of phones, which increases the workload of system updates; 3. Although the A series chips are slow, they are at least 2 years ahead of the Snapdragon flagship. In terms of system purity, subsequent maintenance, and hardware performance, in the face of these three major gaps, selling points such as 120HZ, 65W fast charging, and Samsung A screen are just "scratching the surface" and cannot cover up Apple's real advantages. In short, Apple's firm foothold in the high-end market does not rely on the addition of the brand logo, but on the real product strength. |
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