China Mobile is having a hard time in the second half of the year because of 4G
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According to people familiar with the matter, in order to achieve the goal of increasing 4G users by 50 million in recent years, China Mobile will fully guide mobile phone manufacturers to launch 4G models in the second half of the year. New phones and affordable products from various mobile phone companies will be launched in full force. However, even so, at least 3.5 million 4G users per month in the second half of the year are needed to achieve the annual goal of 50 million 4G users. The task is undoubtedly arduous. Judging from the data from the first five months, the actual growth of 4G users is not ideal. According to the data released by China Mobile, the total number of China Mobile 4G users in the first five months of this year reached 8.109 million, an average of only 1.9 million per month. Only in May did the growth rate increase rapidly, reaching more than 3 million new users. At a previous industry conference, China Mobile Chairman Xi Guohua and President Li Yue both revealed that the target number of 4G users this year is 50 million. Among them, Li Yue said, "In the five and a half months since obtaining the license, the 4G business has achieved very good development. By the end of the year, the number of 4G base stations will exceed 500,000, and China Mobile will have built the world's largest 4G network; the coverage of cities will exceed 340 by the end of the year. It can be said that most of China's county-level cities and above will have 4G coverage. We hope to develop 50 million users as the development goal of 4G this year. We will be customer-centric and strive to promote the continuous maturity of networks, terminals and services." According to this calculation, China Mobile needs to add 42 million 4G users in the next 7 months, an average of 6 million per month, while China Mobile only added 3.311 million new users in May. However, industry insiders believe that not only China Mobile is anxious to make efforts for this, but mobile phone manufacturers will also start to make full efforts on 4G in the second half of the year. Most mobile phone companies such as "China Cool Union" that have close ties with telecom operators have seen sluggish shipments in the domestic market in the first half of the year; Coolpad's shipments have slowed down since late May, Lenovo's inventory of 3G mid- and low-end models has increased significantly, and other companies have not launched large-scale 4G new phones to boost sales. In the second quarter of this year, domestic sales of mobile phone companies decreased by nearly 30% compared with the previous quarter, and their hopes of achieving performance mainly lie in the second half of the year. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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