Why do we still rely on TV to watch the World Cup?
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The 2014 World Cup in Brazil ended an hour ago. Germany defeated Argentina 1:0 and won the World Cup! It's a pity that Messi didn't become a god. However, for the author personally, this World Cup is the most imperfect compared to the previous three (2002, 2006, 2010). The most unbearable thing is that I have 5 mobile phones, but I have to get up in the middle of the night to connect to cable TV to watch the game. This will have a negative impact on a harmonious family: 1. It affects the rest of the elderly. There is only one TV in the house, which is placed in the elderly's room. Usually, I don't watch it at all, and I don't feel the existence of the TV. In the past month, I always get up in the middle of the night to turn on the TV. Even if the volume is not very loud, the elderly are awakened by the buzzing noise and the host's hoarse calls. So, they always turn on the mute, watch the scene on TV, and watch the text live broadcast on their mobile phones; 2. The child thinks his father is too hard. My 6-year-old daughter said, "Dad, you work so hard. You work during the day and always get up secretly at night to watch adult cartoons. Why don't you watch it on your iPad or mobile phone, hiding in the bed and watching it secretly, so that mom won't find it." So, I missed the last game of the 2014 World Cup. I got up in the middle of the night and couldn't find the Gehua cable card. It turned out that she hid it before going to bed. After waking up, the little girl said that she really didn't remember where she put it, and could only watch the text live broadcast on her mobile phone. 3. Over-reliance on radio, television and power departments. The last game between Germany and Brazil was the 7:1 game. After getting up in the middle of the night, I found that the power was out. I searched through the boxes and cabinets to find the power card. I found that the time was 0 after inserting the card. I went to the bank to recharge the power card after 9 am, but even the recording and broadcasting was almost over, and at this time, the full playback footage had already been available on the Internet. Here is a set of data: According to data from the Ministry of Industry and Information Technology of China, as of the end of May, the number of mobile Internet users in China reached 857 million, and among the 1.256 billion mobile phone users in China, 60% used mobile phones to access the Internet. Among them, there are only 50 million Internet TV terminal users in China. Data from the State Administration of Radio, Film and Television in March showed that my country's cable digital TV users reached 164.263 million households, and the degree of cable digitization was about 73.33% (the base of cable TV users was 224 million households). As of now, among the 31 provincial-level administrative regions in my country, 18 provincial-level administrative regions and municipalities directly under the central government, such as Guizhou, Xinjiang, Ningxia, Shanxi, and Hebei, have a cable digitization degree that exceeds the national average. Conclusion: 1. Through data comparison, it is not difficult to find that most people who watch cable TV are old, young, poor, and border areas in the west, while for people in developed areas and cities, fewer and fewer young people watch cable TV. The radio and television system should not be too nostalgic for cable TV. For global sports events like the World Cup, over the past few decades, the group of people who rely too much on the radio and television and power systems have gradually aged. The Chinese first came into contact with the World Cup in 1986 Mexico World Cup. It is said that most people just "listened" to the World Cup because most families did not have televisions and could only listen to the radio. By the 1998 World Cup, there was the Internet, and not many people read newspapers. If CCTV does not keep pace with the times, I believe it will become history just like listening to the World Cup on the radio. 2. At present, most people in my country own one or more mobile phones, and iPad and other tablets are more popular, so watching live broadcasts through mobile clients is the future direction. With the broadband network TV experience getting better and better, if 50% of smart TV terminal users give up cable TV, 50 million cable TV users will be lost in 2014! Therefore, the embarrassment of not being able to watch TV when there is a power outage at home or without a Gehua cable card may change in the 2018 World Cup; 3. Don't be superstitious about the buyout of broadcasting rights, capital operation is just a legend. In 2014, CCTV exclusively broadcast the World Cup and no longer sold broadcasting rights, with advertising revenue of 1.5 billion. In fact, you know how CCTV's advertising comes from, how effective it is, and why big customers are willing to spend a lot of money. I don't know much about other industries, but after watching the 4G advertising of the three major telecom operators in the 2014 World Cup, I laughed! As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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