Tablet market is a mixed bag: iPad downturn and China's rise
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Although Apple's iPad sales have declined for two consecutive quarters and the entire tablet market has been sluggish this year, data released by US market research firm IDC on Thursday showed that global tablet shipments in the second quarter increased by 11% year-on-year to 49.3 million units, a much higher growth rate than the 3.2% in the first quarter. IDC said that although the tablet market's growth rate has accelerated again, it is still far lower than the 52% at the end of last year. IDC still expects tablet sales growth for the whole year to be much lower than last year. However, there are still some bright spots in this market, and they mainly come from some lesser-known tablet manufacturers, who seem to be gradually eroding the market share of high-end manufacturers such as Apple and Samsung. Tablet shipments of "other" manufacturers listed by IDC increased by 33.4% in the second quarter of this year to 21.4 million units, and the overall market share reached a record 44.4%, far higher than the 34.2% in the first quarter. In contrast, Apple's shipments in the last quarter fell by 9.3% to 13.3 million units, with a market share of nearly 27%. Samsung, which ranked second, saw its shipments increase by only 1.6%, and Acer fell sharply by 36.3%. "Other" vendors include so-called "white-label" vendors, many of which make Android tablets for other companies under their own brand names. White-label vendors are mainly based in Shenzhen, China, but they sell their tablets in China and abroad. Many of these tablets cost less than $100, while the cheapest Apple iPad costs $299. While the tablet market has long been dominated by ARM architecture, Intel is trying to cater to Shenzhen suppliers and plans to install its chips in 4,000 tablets in 2014. The company said last week that it is still sticking to that goal, with about 10 million units installed in the second quarter. In addition to "other" vendors, Lenovo's second-quarter tablet performance was also quite surprising. The company's tablet shipments surged 64.7% in the quarter, ranking third in the world with a 4.9% share. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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