Audi dealers: If we don't receive a satisfactory response, we will publish the details of the conflict
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Today, the China Automobile Dealers Association announced on its official website the specific content of a joint meeting held two days ago by Audi AG, Audi (China) Management Co., Ltd., FAW-Volkswagen Audi Sales Division, the Audi Dealer Association of China Automobile Dealers Association (in preparation), Audi dealer investors and other relevant representatives. It is worth noting that the Audi dealer investor representatives proposed that if they fail to get a clear and satisfactory response before December 1, Audi dealers will organize a press conference for Chinese and foreign journalists to make the conflict between Audi and dealers public and reserve the right to sue. Audi dealers: If they do not receive a satisfactory response, they will hold a press conference to announce the details of the conflict . The following is an excerpt from the full text: At this meeting, Audi dealer investor representatives made the following three demands: 1. Before December 1, Audi will make a clear and satisfactory response on how to protect the rights and interests of Audi dealers, otherwise, Audi dealers will stop picking up cars from the manufacturer. 2. If they fail to get a clear and satisfactory response before December 1, Audi dealers will organize a press conference for Chinese and foreign journalists to make the conflict between Audi and dealers public and reserve the right to sue. 3. FAW-Volkswagen Audi Sales Division misled dealer investors to build a large number of sales outlets based on unrealistic sales targets, resulting in large-scale losses for dealers. FAW-Volkswagen Audi Sales Division should compensate dealers for their losses. According to a survey conducted by the Audi Dealer Association (in preparation) of the China Automobile Dealers Association, Audi's dealer confidence index is currently significantly lower than that of other competing brands, especially in terms of products, profit potential, and business policies. The news of Audi's cooperation with SAIC has further hit the confidence of dealer investors. Shen Jinjun, president of the China Automobile Dealers Association, said in an interview with the media that the China Automobile Dealers Association is highly concerned about the adverse effects that the cooperation between Audi and SAIC may have on Audi dealers. As a representative of automobile dealers, the China Automobile Dealers Association solemnly calls on Audi to engage in fruitful dialogue with dealers to resolve differences between the two sides through dialogue and achieve a win-win situation. Shen Jinjun said that considering that the Chinese automobile market has entered a new normal of steady growth and the fierce competition in the luxury car market, Audi should re-evaluate its expectations for the Chinese luxury car market and the reasonable market share of the Audi brand, and on this basis, lower its sales target in the Chinese market. Secondly, Audi should increase the launch of new models in the Chinese market, enhance product strength, and strengthen brand building to curb the current decline in growth. Finally, in order to safeguard the legitimate rights and interests of dealers, improve the operating conditions of dealers, and build a harmonious relationship between manufacturers, Audi must reasonably control the scale and development speed of its sales network. At the same time, strengthen dialogue with dealers and fully guarantee dealers' right to know and participate.As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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